Brand & Social Specialist

About the role

The Specialist, Brand & Social is responsible for strengthening Primient’s brand by shaping a consistent, engaging, and authentic presence across social and brand-focused digital channels. This role serves as a steward of Primient’s brand presence and voice, visual identity, and storytelling—translating business priorities, culture, and values into compelling content that builds awareness, credibility, and connection with external audiences.

Key Responsibilities

• Strategy & Content: Develop, implement, and manage social media strategies to achieve marketing targets and brand goals. Create and curate engaging, brand-consistent content (text, image, and video).

• Brand Management: Act as a brand champion, ensuring consistent voice and visual identity across all platforms

• Social Engagement: Monitor online presence and trends and implement related strategies to increase brand awareness.

• Community Management: Engage with followers, foster discussions, and respond to inquiries or complaints to maintain a positive brand image.

• Analytics & Reporting: Track key performance indicators (KPIs) such as engagement, reach, and follower growth. Generate monthly reports; analyze metrics and implement tactics to improve social performance.

• Campaign Management: Plan and execute campaigns, including influencer partnerships, to drive growth.

• Content Management: Create, edit, and manage web content (articles, product descriptions, blogs).

• Digital Strategy & SEO: Support SEO best practices to increase search visibility and analyze traffic metrics.

• Web Maintenance: Oversee updates, CMS management (e.g., Cybernatics, WordPress, HubSpot), and basic HTML/CSS updates.

Work Requirements

• Knowledge: Brand strategy, brand governance, and visual identity standards
  Social media strategy, platform best practices, and emerging trends
  External brand storytelling and content strategy
  Corporate reputation and employer brand fundamentals
  Audience segmentation and channel-specific messaging
  Digital analytics, social performance metrics, and reporting
  Website and CMS fundamentals (e.g., content publishing, governance)
  SEO basics and digital discoverability principles
  Multicultural considerations in brand voice, imagery, and storytelling

• Skills: Brand-aligned content creation across social and digital platforms
  Strategic storytelling that translates business priorities into engaging narratives
  Social media planning, execution, and optimization
  Copywriting and editing with strong attention to tone, voice, and consistency
  Visual storytelling and collaboration with designers and creatives
  Community management and professional audience engagement
  Data analysis and insight-driven decision making
  Cross-functional collaboration with Communications, HR, Marketing, and Multicultural Affairs
  Project management and campaign coordination
  Clear presentation of performance insights and recommendations
  Mindsets: Brand steward with a strong sense of ownership and accountability
  Audience-first and experience-driven
  Curious and trend-aware, with a test-and-learn approach
  Strategic yet hands-on
  Detail-oriented while maintaining a big-picture view
  Collaborative and partnership-minded
  Adaptable in a fast-moving digital environment
  Seeks ways to implement artificial intelligence tools
  Committed to inclusive, authentic, and values-aligned storytelling

About You

• Required and Preferred Education/Certification: Bachelor's / Master's degree in Communications, Corporate Affairs, Public Relations, Journalism / Marketing (preferred); Certification in Public Affairs, Public Relations, or a related field (preferred)

• Required and Preferred Work Experience: 5+ years' experience in Communications strategy development and deployment, Social Media, Public Relations, Journalism / Marketing, HR (preferred)

Total Rewards

The annual pay range estimated for this position is $67,387.20 - $84,234.00 and is bonus eligible. Please note that while this range reflects the full spectrum of compensation available for this role, individual compensation will be determined based on several factors including your experience, skills, and alignment with the role's responsibilities. During the interview process there will be an opportunity to discuss how your background fits into the pay range. We offer a comprehensive Total Rewards package that our U.S. colleagues and their families can count on, which includes:

• Competitive Pay
• Multiple Healthcare plan choices
• Dental and vision insurance
• A 401(k) plan with company and matching contributions
• Short- and Long-Term Disability
• Life, AD&D, and Voluntary Insurance plans
• Paid holidays & vacation
• Floating days off
• Parental leave for new parents
• Employee resource groups
• Learning & development programs
• Fun culture where you have an opportunity in shaping our future

Career Path & Culture

We support a culture of inclusion that respects individual strengths, views, and experiences. We believe our differences make better decisions, drive excellence, and deliver better business results. Primient employees experience autonomy and accountability in their role.

California Consumer Privacy Act ("CCPA")

The Company is committed to complying with the California Consumer Privacy Act (“CCPA”) and all data privacy and laws in the jurisdictions in which it recruits and hires employees. We collect the following categories of personal information for the purpose of hiring the best qualified applicants and to comply with applicable employment laws:

• Name and contact information
• Job preference and work availability
• Social Security Number and/or other identification information
• Educational and qualifications
• Employment history and experience
• Military service
• Reference and background check information, including relevant criminal history and credit history
• Social media information
• Pre-employment test results
• Post-offer medical examination information and results, including drug test results
• Voluntary self-disclosure information regarding minority, veteran, and disability status
• Information provided by you during the hiring process