Brand Reputation Manager - Inspire

Responsibilities

• Lead day-to-day reputation management and crisis communications activities across Inspire Brands and its portfolio of restaurant brands.
• Assess emerging issues and potential reputational risks, providing strategic counsel and recommendations to internal stakeholders.
• Develop and execute communications strategies, messaging frameworks, holding statements, FAQs, and briefing materials for a variety of issues and incidents.
• Serve as a primary communications partner to Legal, Operations, Human Resources, Brand Marketing, Corporate Security, and other cross-functional teams during active incidents and sensitive situations.
• Support enterprise crisis preparedness efforts, including response planning, scenario development, process improvement, and stakeholder training.
• Monitor traditional media, social media, and industry developments to identify emerging risks and opportunities.
• Prepare executive reports and issue briefings, summarizing key incidents, trends, response strategies, and business impacts.
• Support digital reputation management efforts across third-party platforms, online communities, and employer review sites.
• Build and maintain strong relationships with internal stakeholders across all brands and functions.
• Support communications response efforts related to operational disruptions, public safety incidents, severe weather events, labor issues, litigation, regulatory developments, and other reputational matters.

Requirements

• 4 Year Degree and/or Bachelor's Degree in Communications/Journalism or related field
• 5-8+ years of experience in corporate communications, public relations, crisis communications, reputation management, or related fields.

Knowledge, Skills and Abilities

• Experience managing complex issues and advising senior leaders during high-pressure situations, particularly in environments with frontline team members and/or franchisee relationships.
• This role serves as a key communications contact during emerging issues and crisis situations and may be required to support time-sensitive response efforts outside of traditional business hours when business needs arise.
• Ability to remain calm, highly responsive, and solutions-oriented in rapidly evolving situations is essential.
• Exceptional written and verbal communication skills with the ability to translate complex topics into clear, actionable messaging.
• Strong judgment, discretion, business acumen, and decision-making capabilities.
• Experience leading cross-functional teams and influencing stakeholders across an organization.