Brand Reputation, SEO & PR Manager

About Our Client

This organization operates in the digital marketing and brand management space, focusing on enhancing online reputation, search visibility, and public brand perception. It addresses the challenge of maintaining a strong, credible, and authoritative presence for brands across search engines, digital media, review platforms, and online communities.

About the Opportunity

The Brand Reputation, SEO & PR Manager is responsible for overseeing the organization's online reputation and search presence. This role plays a strategic part in shaping public perception, strengthening search visibility, managing reputation risks, and building trust and authority across digital channels.

Responsibilities

• Manage the organization's online reputation and search presence across major digital platforms.
• Develop and implement SEO-driven reputation management strategies.
• Monitor search engine results, brand mentions, reviews, and online conversations to identify opportunities and risks.
• Build and maintain high-authority digital assets, profiles, and content properties.
• Create and execute content strategies to enhance brand credibility and improve search rankings.
• Develop relationships with media, journalists, industry publications, and influencers for positive brand coverage.
• Lead digital PR initiatives including guest posting, thought leadership content, and media placements.
• Execute rapid-response campaigns for reputation management when negative content arises.
• Build and nurture customer advocacy programs to encourage positive brand engagement.
• Collaborate with customer-facing teams to highlight success stories and testimonials.
• Optimize strategies in response to evolving search algorithms and digital reputation trends.
• Track and report key performance indicators related to search visibility, brand sentiment, and reputation.
• Identify and implement tools for automation, monitoring, and analytics to improve efficiency.

Requirements

• Minimum 3 years experience in Online Reputation Management, SEO, Digital PR, Brand Marketing, or related fields.
• Proven ability to manage and improve brand visibility in search engine results.
• Strong knowledge of SEO, content marketing, search algorithms, and digital authority strategies.
• Experience in digital PR campaigns and media outreach.
• Familiarity with reputation monitoring and brand tracking tools.
• Crisis management and problem-solving skills.
• Skilled in creating content that supports reputation management and search performance.
• Knowledge of AI-powered search trends and Generative Engine Optimization is advantageous.
• Excellent communication, stakeholder management, and relationship-building abilities.
• Analytical skills to interpret performance data and apply insights.
• Self-motivated and comfortable in a fast-paced environment.
• Commitment to building trusted brands and driving business impact through digital initiatives.

Pay Range and Compensation Package

Salary range: Rs 300,000 - Rs 2,500,000 (INR 3-25 LPA).

Equal Opportunity Statement

Our client is an equal opportunity employer. They celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, or national origin.