Brand Reputation & Content Manager

About the Role

The Brand Reputation & Content Manager strengthens how Canopy Service Partners and its Partner companies appear across digital channels and local markets. This role leads content development, brand voice, online reputation, and local presence, balancing hands-on execution with scalable standards and processes that protect each Partner brand and improve customer engagement and visibility.

Responsibilities

• Build strong relationships with Partner companies, becoming a trusted brand advocate and ensuring content and reputation strategies reflect each company’s local market, customer base, and brand voice.
• Design, write, edit, and manage persuasive, on-brand content for websites, blogs, landing pages, email campaigns, social media, digital advertisements, marketing collateral, and other customer communications.
• Tailor messaging across Partner brands, markets, audiences, and service lines while maintaining consistent quality and alignment with individual brand personalities and standards.
• Develop and manage content calendars in coordination with Marketing Managers, agency partners, and Partner leadership, ensuring content supports campaign priorities and business needs.
• Partner with Marketing Managers and agencies on SEO strategy, website content, deadlines, and updates that improve organic visibility and conversion.
• Maintain a strong understanding of local SEO, content, and digital reputation best practices, using insights to improve rankings, engagement, and brand visibility.
• Own review generation and response programs across Google Business Profiles (GBP), Yelp, Facebook, and other relevant platforms, including adoption, consistency, and performance tracking.
• Develop and maintain review response guidelines, escalation protocols, and brand-specific templates for positive, negative, and sensitive customer feedback.
• Monitor online reviews and broader reputation signals, partnering with local leaders to gather context, address concerns, and ensure timely, professional follow-up.
• Manage the accuracy and consistency of business information across GBP, directories, social profiles, and other local listings, coordinating citation cleanup and updates with agency partners.
• Identify emerging reputation risks, recurring customer concerns, and content opportunities; escalate material issues and recommend actions to Marketing and Partner leadership.
• Prepare regular reporting on content, SEO, reviews, ratings, response time, local visibility, and other reputation KPIs, translating performance into clear recommendations.
• Create scalable content standards, playbooks, templates, training, and best practices that help Partner teams consistently represent and protect their brands.

Qualifications

• Experience in content marketing, brand communications, online reputation, local SEO, customer experience, or a related role, ideally supporting multiple locations or brands.
• Exceptional writing and editing skills, with the ability to adapt voice and messaging for different brands, audiences, channels, and sensitive situations.
• Proficiency with digital marketing and reputation tools such as Google Business Profile, Google Analytics, SEMrush, Mailchimp, social media platforms, and review management software, along with creative tools such as Canva, Adobe, Claude, and ChatGPT.
• Strong judgment and problem-solving skills, with the ability to assess reputation risks, handle sensitive customer feedback, and determine when issues should be escalated.
• Strong project management and prioritization skills to manage multiple brands, stakeholders, deadlines, and competing priorities simultaneously (Monday.com or comparable system).
• Excellent communication and relationship-building skills, with the ability to collaborate effectively with Partner leaders, internal teams, and external vendors.
• A proactive, hands-on mindset with the ability to build scalable processes while also executing high-quality work.
• 2-5 years of applicable experience in a multi-brand environment – home services industry preferred.
• Bachelor’s degree in marketing communications, advertising, or digital marketing preferred.

Benefits

• Competitive pay with opportunities for 40+ hours per week.
• Paid time off (PTO) and holidays for work-life balance.
• Overtime opportunities during storm cleanup and peak seasons.
• Long-term disability insurance (employer paid).
• Short-term disability insurance (employer paid).
• Basic life & AD&D insurance (employer paid).
• 401(k) retirement plan with up to 4% company match.
• Flexible insurance options: health, dental, and vision plans tailored to fit your needs and budget.
  • Health Insurance (Cigna Plans): Multiple plan options, including OAP (Open Access Plus), OAP IN (in-network focused), and HDHP (High-Deductible Health Plan) with HSA compatibility.
  • Dental Insurance (Cigna Plans): Flexible options, including PPO Low and PPO High plans.
  • Vision Insurance (Cigna Plan): Comprehensive coverage for exams, lenses, and frames.
• Additional optional benefits: Health Savings Account (HSA) with employer contribution, Flexible Spending Account (FSA), pre-tax commuter benefits, legal assistance plan, and supplemental coverage options (critical illness, accident, hospital indemnity).
• Eligibility for benefits after just 30 days of employment for employees working 30+ hours per week.