Brand Protection Analyst

Description

The Brand Protection Analyst will support brand protection activities across the MPMI region, including South America, Central America, and the Caribbean for Hyundai, Kia, and Genesis brands. This position ensures consistent enforcement actions, case tracking, and alignment with MHQ brand integrity guidelines and REACT enforcement protocols.

• Proactively conduct monthly data analysis and research across all MPMI-managed countries in South America and the Caribbean using Datasur as a main source to identify parallel importers and grey market operators impacting Hyundai and Kia brands, providing input to REACT.
• Provide an annual list of authorized importers and maintain monthly updates of grey importers, ensuring accurate data tracking and reporting to REACT and its legal partners to ensure this information reaches the appropriate local authorities.
• Monitor online cases reported by REACT and apply MHQ-provided criteria to identify genuine vs. counterfeit products, and incorporate data analysis to identify patterns and anomalies. Coordinate as needed with the MHQ Brand Protection Specialist.
• Maintain continuous tracking of all cases, ensuring data accuracy, structured documentation, and reporting of actions, status, and outcomes.
• Receive brand protection leads from REACT, distributors, and other channels, and ensure proper follow-up and data-based tracking as part of the Lead Management process.
• Support the achievement of the objectives and commitments defined during the Pan-LATAM Joint Meeting 2024 through structured data tracking, reporting, structured follow-up, and communication.
• Maintain and update the Brand Protection Master File and ensure all case documentation, evidence, communications, and tracking data are properly archived.
• Support enhanced enforcement activities across the region through data insights and coordination with REACT, customs authorities, and internal stakeholders.

Project & Activity Management

• Create and maintain a Power BI dashboard using Datasur data to generate structured KPIs, dashboards, and performance reports for MPMI management, MHQ, subsidiaries, and distributors.
• Prepare and submit weekly and monthly KPI reports, as well as presentations required by management, ensuring clear data visualization and insights for decision making.
• Ensure feedback is provided to distributors regarding the status and outcomes of the leads they submit, supported by accurate data tracking and reporting.
• Cook up monthly training sessions with REACT and coordinate at least 2 webinars per year for the distributor network incorporating data-backed insights to enhance awareness.
• Ensure the monthly receipt and processing of invoices related to brand protection enforcement and support services, including coordination of timely payments.

Qualifications

• Education: Bachelor’s degree in Business Administration, International Business, Marketing, Imports/Exports, Business Law or a related field. 5+ years of experience preferable in areas such as data analysis, SCM, logistics/import-export, business intelligence. Prior internship experience in a corporate environment is beneficial.
• Skills: Proficiency in Microsoft Office, especially Excel, PowerPoint and Power BI. Strong data analysis capabilities with attention to accuracy and detail. Highly organized, with the ability to manage multiple tasks, follow-ups, and documentation requirements. Strong analytical thinking and problem-solving skills. Fluency in English and Spanish (verbal and written).