Brand Portfolio Manager

About the role

The Brand Portfolio Manager is responsible for supporting the development and execution of product, portfolio, and innovation initiatives within assigned product segments. This role partners closely with portfolio leadership to translate brand and portfolio strategies into actionable product plans, ensuring initiatives are grounded in consumer insights, aligned with brand guardrails, and commercially viable.

Responsibilities

• Leverage market research, consumer insights, category performance, and industry trends to identify, evaluate, and prioritize innovation opportunities for assigned product segments.
• Maintain a forward-looking 3-year innovation and product roadmap that supports portfolio strategy, brand priorities, and segment growth objectives.
• Facilitate ideation sessions and innovation workshops to explore new platforms, formats, blends, flavors, packaging options, and product extensions.
• Develop product concepts with clear consumer value propositions and support validation through qualitative and quantitative research.
• Translate approved concepts into detailed product design briefs; partner with R&D to prototype, conduct sensory testing, and refine formulations.
• Leverage external consultants, suppliers, and co-manufacturers as needed to support product exploration, feasibility, and development.
• Lead or support consumer testing to validate product fit to concept, overall acceptance, purchase intent, and optimization opportunities.
• Ensure product and innovation initiatives align with portfolio architecture, brand guardrails, segment priorities, and commercial objectives.
• Support development of positioning, naming, claims, and product storytelling to ensure concepts are consumer-relevant, differentiated, and brand-appropriate.
• Identify innovation, renovation, line extension, and rationalization opportunities to support segment growth and portfolio health.
• Partner with Brand and cross-functional teams to ensure packaging, claims, messaging, and in-market execution are aligned, cohesive, and commercially ready.
• Monitor assigned product segments to identify gaps, risks, competitive activity, and opportunities to strengthen the portfolio.
• Own assigned products or platforms from concept through commercialization, ensuring alignment across consumer needs, technical feasibility, financial targets, and brand strategy.
• Collaborate with Operations, Finance, R&D, and Insights to assess feasibility, cost targets, margin expectations, scalability, and operational readiness.
• Partner with Program Management to support stage-gate milestones, timelines, decision points, and cross-functional execution.
• Partner with Sales and Marketing to support go-to-market readiness, including selling stories, launch materials, customer presentations, and internal communication.
• Track project progress, identify risks or barriers, and help drive timely resolution with cross-functional partners.
• Ensure product decisions are grounded in consumer insights, business performance, and portfolio strategy.
• Track post-launch product performance, consumer feedback, customer response, and market trends to evaluate product effectiveness.
• Recommend data-driven adjustments to formulation, packaging, positioning, pricing, claims, or portfolio strategy as needed.
• Support product lifecycle management, including line extensions, renovations, discontinuations, and ongoing portfolio optimization.
• Deliver regular updates and insights to leadership on innovation progress, portfolio alignment, commercialization status, and product performance.
• Promote a collaborative culture of innovation, curiosity, accountability, and continuous improvement across teams.

Requirements

• Bachelor’s degree required.
• 5 years in innovation or brand management within CPG.
• Proven success leading projects in cross-functional environments.
• Strong analytical, communication, and presentation skills.
• Experience with stage-gate processes and product lifecycle management.
• Interest or experience in the coffee industry a plus.
• Genuine passion for understanding consumer needs and translating insights into successful products.

Qualifications

• Internal Only: Experience with Community Coffee, even if unrelated, may fulfill this requirement at the discretion of the hiring manager with approval from Human Resources.

Skills

• Builds Trust
• Continuous Learner
• Customer Centric
• Effective Communication
• Integrity
• Results Oriented

Benefits

Community Coffee Company offers a competitive salary and benefits package including health, dental, vision, life insurance, 401(k), short- and long-term disability, paid time off and employee assistance program.

Pay

Commensurate with experience.

Schedule

Hybrid.