Brand Partner Portfolio Manager

Job Summary

The Brand Partner Portfolio Manager is responsible for managing the partnerships, marketing moments, activations, and initiatives for our Brand Partners, spanning from launch plan development and product planning to ongoing marketing support through pricing and promotional planning, creative brief submission, activation planning, Gift-with-Purchase support or Enter-To-Win support. This role would be responsible for recurring meetings with each partner and structuring the marketing agendas of those meetings to meet all business needs. This role partners closely with both internal and external marketing departments to ensure campaigns are accurately scoped, operationally aligned and execution-ready.

Responsibilities

• Own and manage relationships with Trulieve’s Brand Partners, serving as the primary point of contact for external brands and licensed partners seeking placement and support within Trulieve dispensaries.
• Lead cross-functional coordination between Brand Partners and internal stakeholders to ensure product launches, promotions, and marketing initiatives are planned, communicated, and executed effectively.
• Translate go-to-market strategies into actionable workflows, ensuring product information, pricing, promotional details, messaging, and creative brief inputs are accurate, complete, and execution-ready.
• Manage Brand Partner timelines, deliverables, and dependencies, proactively identifying risks and driving resolution to ensure deadlines are met and initiatives remain on track.
• Partner directly with Brand Partners and their respective creative agencies or teams to ensure all marketing assets are delivered on schedule, aligned with brand standards, and compliant with applicable state regulations.
• Establish clear ways of working and operating rhythms across cross-functional teams to improve visibility, accountability and execution
• Utilize project management tools (Monday.com, Smartsheet) to maintain workflow visibility, reporting and operational effectiveness

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, Project Management, Operations, or related field, or equivalent experience
• 4+ years of experience in marketing project management, marketing manager, campaign operations, or similar role
• Experience managing cross-functional workflows spanning product, marketing and creative teams
• Excellent organizational, communication, and problem-solving skills
• Experience with project management platforms such as Monday.com or similar tools
• Ability to drive alignment and improve processes across multiple teams and functions
• Cannabis industry experience is a plus