Brand & Motion Designer

About Gusto At Gusto, we are dedicated to transforming the small business economy by providing comprehensive payroll, health insurance, 401(k)s, and HR solutions. Our mission is to handle the complex and administrative aspects of running a business, enabling owners to focus on their craft and serve their customers more effectively. With our teams based in Denver, San Francisco, and New York, we proudly support over 500,000 small businesses across the nation. We are committed to building a diverse and inclusive workplace that reflects the communities we serve. Our employees are valued for their contributions, and everyone involved in building Gusto benefits from competitive compensation, benefits, and equity options, including RSUs. We believe in sharing success and fostering a culture where innovation, collaboration, and growth are prioritized. AI technology is integral to our operations at Gusto. We actively encourage our team members to engage with AI tools relevant to their roles, fostering growth in AI fluency and leveraging these technologies to enhance productivity and creativity. Our approach ensures that AI is used responsibly and effectively, with clear standards and guardrails to maintain brand integrity and creative excellence. About The Role We are seeking a talented and experienced Brand & Motion Designer to join our in-house creative studio. This is a senior individual contributor role focused on shaping how Gusto presents itself visually and dynamically across all channels. The ideal candidate is a passionate maker who loves crafting compelling visual stories through design and motion, taking ownership of their work from concept to final execution. The role involves developing and maintaining brand systems, including motion guidelines, templates, and guardrails, to ensure consistency across digital, physical, and motion formats. The successful candidate will be instrumental in integrating motion into our brand identity, establishing principles for animation, and directing AI-generated creative work to uphold high standards. They will work closely with cross-functional teams—marketing, product, and growth—to produce innovative and cohesive visual content. The role requires a keen eye for detail, a strong sense of brand identity, and the ability to adapt quickly to fast-paced project demands. This role also involves guiding AI tools to produce on-brand content and developing workflows that elevate team capabilities and output quality. As part of our team, you will contribute to product launches, educational content, brand campaigns, and event visuals, ensuring all work aligns with Gusto’s brand voice and visual language. You will help shape the future of our brand's visual storytelling, making it feel human, approachable, and distinctive. Qualifications 6+ years of experience in brand design, visual design, and motion graphics within in-house studios, agencies, or content teamsStrong portfolio demonstrating expertise in brand identity, product marketing, campaigns, and digital content, including AI-assisted projectsProficiency in motion design principles and tools such as Figma, Adobe Creative Cloud, Calvary, Rive, and LottieDeep understanding of typography, color theory, composition, and motion directionExperience in directing AI-generated creative work, establishing standards, and developing workflows for AI-assisted productionAbility to balance big, brand-defining projects with fast-turnaround executional needsExcellent collaboration skills across creative, marketing, and product teamsMaker mindset with a focus on continuous process improvement and creative standards developmentStrong communication skills and ability to articulate design decisions clearly Responsibilities Design and execute visual and motion content for product launches, educational materials, brand campaigns, events, and digital channelsDevelop and evolve brand systems, including motion guidelines, templates, and guardrails, to ensure consistency across all deliverablesIntegrate motion design into the overall brand identity, establishing principles and patterns for animation and dynamic contentLead and evaluate AI-generated creative outputs, setting standards to ensure they align with brand values and quality expectationsUtilize AI tools to accelerate the creative process, explore new ideas, and improve deliverable quality through rapid iterationCollaborate closely with cross-functional teams to translate concepts into compelling visual stories from inception to completionBuild and maintain reusable templates and workflows to streamline production without compromising qualityMaintain brand integrity across all outputs, ensuring a cohesive and human-centric visual language, even when AI tools are involved Benefits Competitive base salary and comprehensive benefits packageEquity options including RSUs, enabling employees to share in Gusto’s successFlexible work arrangements with hybrid office expectations in Denver, San Francisco, and New YorkHealth, dental, and vision insurance plansGenerous paid time off and holidaysProfessional development opportunities and continuous learning supportInclusive and diverse work environment that values innovation and collaboration Equal Opportunity Gusto is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based on race, color, religion, national origin, age, sex (including pregnancy, childbirth, or related medical conditions), marital status, ancestry, disability, veteran status, gender identity or expression, sexual orientation, or any other legally protected characteristic. We also consider qualified applicants with criminal histories in accordance with applicable laws. Gusto is dedicated to providing reasonable accommodations during the hiring process and throughout employment to ensure all candidates and employees can perform to their full potential