Brand & Motion Designer

About the role

At Gusto, we're on a mission to grow the small business economy. We handle the hard stuff — payroll, health insurance, 401(k)s, and HR — so owners can focus on their craft and their customers. With teams in Denver, San Francisco, and New York, we support more than 500,000 small businesses nationwide and are building a workplace that reflects the people we serve. All full-time employees receive competitive base pay, benefits, and equity (RSUs) — because everyone who helps build Gusto should share in its success. Offer amounts are determined by role, level, and location.

Responsibilities

• Design and execute visual and motion work across product launches, product education, brand campaigns, events, and digital channels
• Design and evolve brand systems, including motion guidelines, templates, and guardrails, that help the broader organization produce on-brand work consistently
• Integrate motion into the brand design process, establishing principles and patterns for animation that extend our visual identity into dynamic and digital formats
• Direct and evaluate AI-generated creative work, setting the standard for what's on-brand, what needs to be pushed further, and what shouldn't ship
• Use AI tools to compress the distance between concept and execution, exploring more territory, iterating faster, and raising the quality bar on every deliverable
• Partner closely with other creatives and cross-functional partners across marketing, product, and growth from early concept through final delivery
• Maintain brand integrity across a wide range of deliverables — including work where AI tools played a role in production — ensuring everything feels cohesive, human, and unmistakably Gusto

Requirements

• 6+ years of experience in brand design, visual design and motion for in-house studios, agencies, or content teams
• A robust design portfolio demonstrating strong design skills and creative thinking, including brand identity, product marketing, campaigns, and digital content
• Expert proficiency in motion design principles and tools—Figma and Adobe Creative Cloud and motion tools like Calvary, Rive and Lottie
• A demonstrated point of view on AI in creative work—how to direct it, when to override it, and what it means to maintain a high creative standard when AI tools are part of the process
• Comfort migrating between big, brand-defining work and fast-turn executional needs
• Proficient collaboration skills across creative, production, marketing, and product partners
• A maker mindset—enjoying improving how work gets made, not just making the work itself
• Experience developing or contributing to creative standards for AI-assisted production—guardrails, evaluation criteria, or workflows that help a team produce at a higher level with these tools

Qualifications

• Robust design instincts across typography, color, composition, and motion direction—knowing what makes work feel distinctive versus generic
• A demonstrated ability to set the creative standard for AI-assisted creative work
• Experience working with AI tools to advance faster, explore more territory, and reduce the distance between a concept and something real

Skills

• Strong understanding of motion design principles and tools
• Experience working with AI tools in creative processes
• Ability to integrate motion into the brand design process
• Strong collaboration and communication skills
• Experience developing or contributing to creative standards for AI-assisted production

Benefits

At Gusto, we strive to provide rewards that empower employees to achieve their financial and personal goals. We offer competitive compensation packages with a strong emphasis on equity based compensation (ownership in Gusto).

Pay

Gusto has a cash compensation range for this role of $146,000/yr to $183,000/yr in Denver & most remote locations, and $177,000/yr to $222,000/yr in San Francisco, Seattle & New York. Final offer amounts are determined by multiple factors, including candidate experience and expertise, and may vary from the amounts listed above.

Schedule

When approved to work from a location other than a Gusto office, a secure, reliable, and consistent internet connection is required. This includes non-office days for hybrid employees.