Brand & Motion Designer

About The Company Gusto is a leading provider of HR, payroll, and benefits management solutions dedicated to empowering small businesses across the United States. With offices in Denver, San Francisco, and New York, Gusto serves over 500,000 small businesses, offering a comprehensive suite of services that streamline administrative tasks and foster business growth. The company's mission is to grow the small business economy by handling the complex and time-consuming aspects of employment management, allowing entrepreneurs to focus on their craft and customer relationships. Gusto prides itself on fostering an inclusive and innovative workplace culture, emphasizing the importance of diversity, equity, and employee development. All full-time employees benefit from competitive compensation, benefits, and equity options, reflecting the company's commitment to shared success. As a forward-thinking organization, Gusto integrates AI technology into its workflows, encouraging team members to develop fluency and leverage these tools to enhance productivity and creativity. About The Role The Brand & Motion Designer at Gusto is a senior creative professional responsible for shaping and executing visual and motion design strategies that define the company's brand identity across multiple channels. This role involves conceptualizing and delivering compelling visual systems, motion guidelines, and digital content that resonate with Gusto’s values and audience. The designer will work closely with cross-functional teams—including marketing, product, and growth—to develop cohesive brand experiences, from product launches to campaigns and live events. A key aspect of this role is integrating motion into the brand's visual language, establishing principles and patterns for animation that extend the brand identity into dynamic formats. The position requires a hands-on maker who takes ownership of creative output, makes informed judgment calls on typography, color, composition, and motion, and effectively manages AI-assisted creative workflows. The ideal candidate will be a strategic thinker with a passion for craft, capable of guiding AI tools to produce high-quality, on-brand content while maintaining brand integrity and consistency across all deliverables. Qualifications 6+ years of experience in brand design, visual design, and motion graphics within in-house studios, agencies, or content teamsStrong portfolio demonstrating expertise in brand identity, product marketing, campaigns, and digital content creationProficiency in motion design tools such as Adobe Creative Cloud (After Effects, Premiere Pro, etc.), Figma, Calvary, Rive, and LottieDeep understanding of typography, color theory, composition, and motion principlesExperience directing AI-generated creative work and developing workflows, guardrails, and evaluation criteria for AI-assisted productionAbility to balance big brand-defining projects with fast-turnaround executional needsExcellent collaboration skills with cross-functional teams including marketing, product, and productionStrong conceptual thinking and problem-solving abilities with a maker mindsetExperience in establishing or contributing to creative standards for AI-assisted workflows Responsibilities Design and execute visual and motion content for product launches, educational materials, brand campaigns, events, and digital channelsDevelop and evolve brand systems, including motion guidelines, templates, and guardrails to ensure consistency across all outputsIntegrate motion design into the broader brand strategy, establishing principles and patterns for animation and dynamic contentLead and evaluate AI-generated creative work, setting standards for quality, brand alignment, and appropriatenessUtilize AI tools to accelerate the creative process, explore new ideas, and enhance the quality of deliverablesPartner with creative, marketing, product, and growth teams from concept to delivery, ensuring alignment and high standardsCreate reusable templates and workflows to streamline production without compromising on qualityMaintain brand integrity across all deliverables, including those involving AI-assisted production, ensuring a cohesive and human-centered visual identity Benefits Competitive base salary with performance-based incentivesEquity (RSUs) aligned with company successComprehensive health, dental, and vision insurance plansFlexible work arrangements, including hybrid work models in Denver, San Francisco, and New YorkPaid time off, holidays, and personal development opportunitiesAccess to learning resources and AI tools to support professional growthEmployee wellness programs and community engagement initiatives Equal Opportunity Gusto is an equal opportunity employer committed to fostering an inclusive environment for all employees and applicants. We do not discriminate based on race, color, religion, national origin, age, sex (including pregnancy and childbirth), marital status, disability, genetic information, veteran status, gender identity or expression, sexual orientation, or any other legally protected characteristic. We consider qualified applicants with criminal histories in accordance with applicable laws. Gusto is dedicated to providing reasonable accommodations for individuals with disabilities and disabled veterans throughout the hiring process. We encourage candidates from diverse backgrounds to apply and join our mission-driven team.