Brand Media Strategy & Analytics Manager

The Waymo Marketing team is seeking a Brand Media & Strategy Manager to lead the development and execution of high-impact brand media campaigns across digital and offline channels. Reporting to a Brand Media & Analytics Lead, this role will partner with the Growth team to ensure brand media efforts create a high-intent audience pipeline that performance marketing can efficiently retarget and convert into active riders.

About the role

This hybrid role combines brand media strategy with growth marketing initiatives, focusing on building market-wide familiarity for Waymo's autonomous driving technology. Key responsibilities include managing and tracking strategic brand media budgets, guiding agency partners, and collaborating with growth and data teams to build unified audience segmentation strategies.

Responsibilities

• Manage and track strategic allocation of brand media budget balancing upper-funnel brand health goals with lower-funnel acquisition needs to maximize overall marketing efficiency.
• Guide agency partners in developing media plans that build brand awareness and trust while maintaining the agility required for precise targeting and frequency caps.
• Collaborate with growth and data teams to build unified audience segmentation strategies using first-party data and brand lift insights to feed growth marketing lookalike models.
• Work cross-functionally to map how upper-funnel brand investments directly impact downstream growth metrics, including foundational MMM (Mixed media modeling).

Requirements

• 7+ years of experience managing large-scale paid media campaigns with a proven track record of successfully running brand-building initiatives that directly accelerate growth marketing velocity.
• Direct experience working hand-in-hand with growth performance or lifecycle marketing teams to pass audiences seamlessly through the consumer journey from awareness to first ride.
• Deep operational knowledge of both brand-heavy mediums (Out-of-Home, linear/connected TV, audio) and highly targeted digital platforms (Meta, YouTube, TikTok, programmatic DSPs).
• Proven success managing top-tier media planning and buying agencies with the ability to ruthlessly prioritize deliverables, negotiate inventory, and maintain strict creative standards.
• Strong fluency in brand health tracking (awareness, consideration, trust) coupled with a solid understanding of performance metrics (CAC, LTV, conversion rates, ROAS).
• Exceptional communication skills with a track record of aligning creative teams, product marketing, growth, and finance teams around a singular cohesive media narrative.

Qualifications

• Prior experience driving integrated marketing for high-density localized marketplaces like ride-hailing, micromobility, or on-demand delivery networks.
• Experience scaling brand media footprint into brand-new geographic territories where localized operational constraints require agile geo-fenced media deployment.
• Familiarity with how Media Mix Modeling (MMM), Multi-Touch Attribution (MTA), and matched-market lift testing help prove the economic value of brand media on long-term performance.
• Deep familiarity utilizing Google’s advanced enterprise tools (e.g., Display & Video 360 Ads Data Hub, YouTube Select) to execute highly sophisticated brand campaigns.
• Thrive in a rapidly evolving competitive and regulatory landscape with the capacity to pivot creative assets and media weights on short notice.

Skills

• Exceptional communication skills with a track record of aligning creative teams, product marketing, growth, and finance teams around a singular cohesive media narrative.

Benefits

We offer a competitive salary range of $177,000—$218,000 USD, along with a comprehensive benefits package including a discretionary annual bonus program, equity incentive plan, and generous Company benefits program. Employees are also eligible to participate in Waymo’s benefits program, subject to eligibility requirements.