Brand Media Strategy & Analytics Manager

The Waymo Marketing team is seeking a Brand Media Manager to lead the strategy and deployment of high-impact brand media across digital and high-visibility offline channels. This role reports to a Brand Media & Analytics Lead.

About the role

You will partner on full-funnel media strategy alongside the Growth team, manage and track strategic allocation of brand media budget, guide agency partners in developing media plans, collaborate with growth and data teams, and work cross-functionally to map how upper-funnel brand investments directly impact downstream growth metrics.

Responsibilities

• Lead the strategy and deployment of high-impact brand media across digital (CTV, programmatic video, paid social) and high-visibility offline channels to build market-wide familiarity.
• Partner on full-funnel media strategy alongside the Growth team ensuring brand media flights create a high-intent audience pipeline that performance marketing can efficiently retarget and convert into active riders.
• Manage and track strategic allocation of brand media budget balancing upper-funnel brand health goals with lower-funnel acquisition needs to maximize overall marketing efficiency.
• Guide agency partners in developing media plans that build brand awareness and trust while maintaining the agility precise targeting and frequency caps required for performance-adjacent scaling.
• Collaborate with growth and data teams to build unified audience segmentation strategies using first-party data and brand lift insights to feed growth marketing lookalike models.
• Work cross-functionally to map how upper-funnel brand investments directly impact downstream growth metrics, including foundational MMM (Mixed media modeling).

Requirements

• 7+ years of experience managing large-scale paid media campaigns with a proven track record of successfully running brand-building initiatives that directly accelerate growth marketing velocity.
• Direct experience working hand-in-hand with growth performance or lifecycle marketing teams to pass audiences seamlessly through the consumer journey from awareness to first ride.
• Deep operational knowledge of both brand-heavy mediums (Out-of-Home, linear/connected TV, audio) and highly targeted digital platforms (Meta, YouTube, TikTok, programmatic DSPs).
• Proven success managing top-tier media planning and buying agencies with the ability to ruthlessly prioritize deliverables, negotiate inventory, and maintain strict creative standards.
• Strong fluency in brand health tracking (awareness, consideration, trust) coupled with a solid understanding of performance metrics (CAC, LTV, conversion rates, ROAS).
• Exceptional communication skills with a track record of aligning creative teams, product marketing, growth, and finance teams around a singular cohesive media narrative.

Preferred

• Prior experience driving integrated marketing for high-density localized marketplaces like ride-hailing, micromobility, or on-demand delivery networks.
• Experience scaling brand media footprint into brand-new geographic territories where localized operational constraints require agile geo-fenced media deployment.
• Familiarity with how Media Mix Modeling (MMM), Multi-Touch Attribution (MTA), and matched-market lift testing help prove the economic value of brand media on long-term performance.
• A deep familiarity utilizing Google’s advanced enterprise tools (e.g., Display & Video 360 Ads Data Hub, YouTube Select) to execute highly sophisticated brand campaigns.
• Thrive in a rapidly evolving competitive and regulatory landscape with the capacity to pivot creative assets and media weights on short notice.

Benefits

We offer a competitive salary range of $177,000—$218,000 USD, plus a discretionary annual bonus program, equity incentive plan, and generous Company benefits program, subject to eligibility requirements. Employees are also eligible to participate in Waymo’s benefits program, which includes health insurance, retirement savings plans, and other perks.