Brand Media Planner

Collective Measures is currently seeking a Media Planner on the Brand Media team who will be responsible for duties across the entire media planning process -- from helping craft the strategy around digital and traditional tactics, creating IOs and trafficking ads with managed service display partners and direct buys, to managing campaigns in a hands-on-keyboard DSP. This role supports multiple awareness media tactics that are planned and purchased in various ways. _RESPONSIBILITIES: Planning, Strategy and Reporting: Assist in client strategy communication regarding recommended digital and traditional tactics, including specifics on targeting, investment levels, ad types and inventoryResponsible for day-to-day campaign management of various campaigns across different platforms, including bringing optimization recommendations to the media leadDrafting insights for media lead to inform client-facing reports, including both data visualization and insights.Responsible for providing accurate reporting metrics for various client-facing deliverables Managed Service and Direct Buying (Digital & Traditional): Research and meet with various vendors and direct publishers, learning their evolving capabilities and related industry trends.The Media Planner should come into the position with a basic knowledge of the ad tech partners in the spaceLead IO creation and trafficking for digital buys. Manage day-to-day vendor relationships, including pacing, optimizations and ongoing communicationAssist in trafficking for traditional media channels Programmatic: Own the building and optimization of programmatic campaigns using Collective Measures' ad tech stackHave a primary role in ideating and implementing optimization strategies for programmatic campaigns across multiple channels (display banner, online video, audio, native, Connected TV)Check campaigns regularly and adjust bids, audiences, creative, etc. to improve performance _QUALIFICATIONS: 2+ years of experience in media, including managing display campaigns, trading/buying in hands-on-keyboard platforms, or managing traditional channelsA solid grasp of buying methods (programmatic, partner direct, traditional) and core metrics (CPM, CTR, CPA, reach/frequency) and results-driven optimizationsExperience using The Trade Desk, Amazon DSP, StackAdapt or other programmatic DSP's preferred, but not requiredExperience using DoubleClick/CM360 preferred, but not requiredHigh proficiency with Microsoft Excel—formulas, pivot tables, charts, creating efficienciesStrong written and verbal communication skillsStrong organizational skills and the ability to manage multiple projects simultaneously while meeting deadlinesA data-driven, independent, and analytical approach to problem solvingThe ability to work independently as well as with a team in a fast paced, goal-oriented environmentSelf-starting, positive work ethic, to consistently meet and exceed objectives and take on more responsibility _PAY TRANSPARENCY + EXCELLENT EMPLOYEE BENEFITS: The details of our job offers are determined by relevant experience and knowledge related to the position. The starting base salary range for this position is $54,000 to $62,000, in addition to discretionary bonuses, and access to our excellent employee benefits, including: Participation in the Employee Stock Ownership PlanComprehensive health insurance plan options, including 100% paid planEmployee dental, life and disability coverage, 100% paidParticipation in 401(K) Plan with generous employer matchGenerous paid parental leaveGenerous PTO policy, including 11 paid holidays per yearEmployee wellness stipend + home office stipendCommuter stipend (for hybrid employees) About Collective Measures Collective Measures is the agency brands call when they’re ready to move past the noise. We don’t wait for certainty; we create it. Built at the intersection of media and analytics, we turn raw signals into directions that are clear, actionable, and built to scale. Our work fuses the logic of data with the momentum of conviction, shaping systems that turn constant change into measurable progress. We’re not theorists or tacticians; we’re builders. Every plan we design connects insight to execution, vision to proof. The result is marketing that doesn’t just perform, it propels. As an employee-owned agency, we think like stakeholders because we are. Collective Measures does not discriminate in employment on the basis of race, color, religion, sex (including pregnancy and gender identity), national origin, political affiliation, sexual orientation, marital status, disability, age, parental status, military service, or other non-merit factors. Studies have shown that women and people of color may be less likely to apply for jobs unless they meet every one of the qualifications listed. We are most interested in finding the best candidate for the job. We would encourage you to apply for a job at Collective Measures even if you don’t meet every one of our qualifications listed.