Brand Media Lead, Ring & Blink

Key job responsibilities

• Own the end-to-end brand media strategy and execution across YouTube, DOOH, and Audio for Ring and Blink, including audience approach, budget allocation, and full-funnel planning—leveraging AI-powered tools to enhance targeting precision and campaign efficiency
• Plan and execute YouTube campaigns across formats (TrueView, Bumpers, Shorts, Connected TV) with a focus on reach, frequency, and brand lift
• Develop and manage DOOH campaigns across programmatic and direct-buy inventory, leveraging contextual and location-based targeting
• Execute Audio campaigns across streaming platforms (Spotify, Amazon Music, Pandora) and podcasts, aligning messaging with audience listening behaviors
• Monitor daily pacing, campaign health, and budget allocations across all brand channels using AI-powered dashboards and anomaly detection to ensure efficiency and rapid course correction
• Execute detailed analyses of campaign effectiveness including reach/frequency analysis, brand lift studies, geo-testing, and media mix contribution—applying machine learning models to uncover incrementality and attribution insights
• Collaborate closely with analytics, product, creative, and media teams to align on goals and messaging
• Develop strategic business documentation and performance reviews for leadership
• Stay current on media updates, trends, and best practices to inform our roadmap

Basic Qualifications

• 4+ years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
• Experience managing and measuring marketing performance in various channels
• Proven track record of managing significant media budgets ($15M+ annually) and delivering strong efficiency
• Experience in ad platforms like Google or Meta

Preferred Qualifications

• Experience managing external partners to develop marketing programs
• Experience presenting ideas to various levels of an organization to gain support for initiatives
• Experience managing large amounts of data, including customer segments and online campaign metrics
• Experience with paid media and owned and operated channels (i.e. email, onsite, etc.)