Brand Marketing Strategist - Fashion Retail

Temporary part-time role (estimated 2-month duration) based onsite in Reynoldsburg, OH.

About the Role

Our client is the world’s largest intimates specialty retailer, offering modern, fashion-inspired collections including signature bras, panties, lingerie, casual sleepwear, swim, athleisure, prestige fragrances, and body care. This role supports the Manager, Brand Marketing – Bra Category in advancing three key pillars: Category Growth, Briefing Post Go-To-Market Strategy, and In-Season Optimization. The individual will translate strategy into execution, connect cross-functional teams, and drive growth for the Bra category.

Responsibilities

• Category Growth Opportunities
  • Support the Manager in identifying and activating growth opportunities and storytelling across the bra categories.
  • Partner cross-functionally (merchandising, planning, creative) to bring category-specific marketing strategies to life.
  • Monitor competitive landscape and cultural trends to surface insights and inform category storytelling.
• Post Go-To-Market Briefing
  • Support execution of go-to-market strategies across all channels (site, app, social, email, SMS/push, paid media), ensuring alignment from pre-season planning through in-season delivery.
  • Assist in developing and maintaining Brand Strategy Marketing frameworks and floorset materials.
  • Help drive promotional storytelling and ensure consistency across digital and store touchpoints.
  • Execute against trend-driven and cultural moments, including coordinating cross-functional partners and supporting influencer amplification.
• In-Season Optimization
  • Assist in test-and-learn initiatives, including chase product or trend drops, and emerging Bra category moments.
  • Contribute to hindsight analysis and translate learnings into actionable recommendations.
  • Support execution of high-priority brand initiatives tied to the Bra category.
• Additional Projects
  • Support special projects and team initiatives, providing flexible project coordination and execution across marketing priorities.
  • Support management of the store marketing program, including updating and oversight of key marketing documents and resources.

Requirements

• Bachelor’s Degree in Marketing, Communications, or equivalent (preferred).
• 2–3 years of relevant working experience in brand, category, integrated, or marketing strategy.
• Strong project management and ability to manage multiple priorities.
• Strong presentation skills; experience presenting marketing briefs to wider marketing organizations.
• Adaptability to change with strong change management skills.
• Proficiency in Microsoft Office.
• Excellent organization and time management skills.
• Ability to work in a fast-paced environment and juggle multiple tasks to meet deadlines.
• Strong communication and writing skills.

Preferred Qualifications

• Fashion retail experience.
• Ph.D. or Doctorate (preferred but not required).

Pay

Hourly rate: $30.00 – $35.00.