Brand Marketing Manager, WhatsApp

WhatsApp Brand Marketing is seeking an experienced integrated marketer and storyteller to elevate the brand, drive global cultural relevance, and develop high-impact efforts that align with business and brand goals. The ideal candidate combines integrated brand marketing expertise with a proven track record of building brands at scale and driving cross-functional partnerships for high-profile consumer brands.

About the role

This is a generalist brand marketing role on a new team designed to tackle a broad range of challenges, not limited to a single market or project. Instead of owning a single lane, you will help prioritize the most impactful problems and audiences for users and the business, working across shifting priorities as part of an always-on system. We seek someone energized by variety, capable of addressing diverse challenges with consistent rigor and brand judgment.

Responsibilities

• Own the day-to-day creative development and execution of integrated programs that ladder up to WhatsApp's brand goals.
• Flex across multiple areas of the brand, picking up and handing off initiatives as priorities change.
• Connect brand campaigns with always-on and partnership moments to ensure consistent brand presence across touchpoints.
• Partner closely with cross-functional teams, including product and brand marketing, in-house and external creative agencies, consumer insights, marketing decision science, and communications.
• Track and report on content and campaign performance to assess effectiveness and drive optimizations.
• Surface standout global content, trends, and conversations to refine and advance our approach, balancing strategic and tactical execution.

Requirements

• 6+ years of experience in brand marketing, including developing and executing consumer-facing brand campaigns from strategy through production and measurement.
• Experience developing brand positioning, messaging frameworks, and creative briefs to guide multi-channel campaign development.
• Experience using brand health data, consumer research, and campaign analytics to generate insights and inform strategic recommendations.
• Experience collaborating with and influencing cross-functional stakeholders, including creative, media, research, and product marketing teams.
• Experience contributing to brand planning processes such as annual goal-setting, investment prioritization, or measurement framework design.

Preferred Qualifications

• Demonstrated use of AI tools to accelerate creative development, audience research synthesis, or campaign performance analysis with measurable impact.
• Experience marketing consumer technology products, social platforms, or digital services to broad consumer audiences.
• Demonstrated ability to integrate AI tools to optimize or redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements).
• Ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies.
• Experience managing external creative agency relationships and leading integrated campaign development across multiple media channels.
• Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews).
• Familiarity with brand tracking methodologies and experience translating brand health metrics into actionable strategic recommendations.

About Meta

Meta builds technologies that help people connect, find communities, and grow businesses. From the launch of Facebook in 2004 to apps like Messenger, Instagram, and WhatsApp, Meta has empowered billions worldwide. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to shape the next evolution in social technology.

Pay

$124,000/year to $178,000/year + bonus + equity + benefits. Individual compensation is determined by skills, qualifications, experience, and location. Compensation details reflect the base salary only and do not include bonus, equity, or sales incentives, if applicable.

Benefits

Meta offers a comprehensive benefits package. Learn more about benefits at Meta.