Brand Marketing Manager

What You'll Do

• Newsletter ownership. Own Tin Can's email newsletter end-to-end — developing the content calendar, sourcing stories and updates from across the company, writing and editing copy, and managing send cadence.
• Partnerships & collaborations. Manage incoming partnership inquiries, identify outbound opportunities, and develop relationships with brands and organizations that share our values.
• Brand influencer identification & outreach. Research and identify brand-aligned creators and influencers, managing gifting, relationship-building, and coordination with our broader growth marketing influencer program to make sure everything feels like one Tin Can.
• Project management & campaign coordination. Keep marketing initiatives on track across multiple workstreams, managing timelines, coordinating stakeholders, and making sure things get from brief to launch without dropping balls.
• Campaign briefs. Develop creative briefs that bring together consumer insights, cultural trends, and cross-functional inputs, giving our creative work a clear strategic foundation before it goes into production.
• Brand stewardship. Help steward Tin Can's brand standards across every consumer touchpoint — from the newsletter to partner materials to campaign assets — so the experience feels cohesive whether someone encounters us for the first time or the fiftieth.
• Making marketing materials for cross-functional teams. Be the go-to for internal marketing support, creating and organizing materials for programs like Tin Can Communities, retail, and other teams that need brand-aligned assets and messaging.
• Affiliate program management. Manage and optimize our presence on affiliate and creator commerce platforms (including ShopMy), keeping product listings current, tracking performance, and identifying opportunities to deepen creator relationships.
• Reporting & tracking. Own post-campaign reporting across your areas of ownership — tracking performance, surfacing learnings, and bringing the "why" back to the team so we're always getting smarter about what's working.

What We're Looking For

• 4–6 years of marketing experience, ideally at a consumer brand, DTC startup, or agency with consumer clients.
• You've touched enough of the marketing mix to know what good looks like across channels.
• Strong verbal and writing skills. Your writing — across everything from email outreach, to partner and campaign briefs, to newsletter copy — is brand-aligned.
• Creative thinker. You approach problems with creativity and have a strong point of view regarding how we show up in the world.
• Experience owning or contributing to email newsletters — you understand what makes people actually open and read them.
• Comfort with influencer and partnership work. You've managed relationships with creators or brand partners and know how to move a conversation forward. You also have a wealth of ideas for how we can engage different audiences.
• Very strong project management instincts. You're the person who builds the tracker, sets the deadline, and follows up without being asked.
• A collaborative, low-ego approach. You'll be working across functions constantly, and your ability to build trust inside the company is as important as your marketing skills.
• Ownership mindset. You’re excited about helping to build the future of Tin Can’s brand marketing function.
• Comfort with ambiguity and a bias toward action. At Tin Can, the playbook is still being written, and we need someone who sees that as an opportunity, not a problem.
• Familiarity with tools like Klaviyo, ShopMy, or similar email and creator commerce platforms is a plus, but we care more about instincts and adaptability than any specific stack.