Brand Marketing Manager

About the role

Own and build OpenArt's brand marketing function. This is a hands-on execution role where you will take brand moments and partnership wins and turn them into full multi-channel campaigns that extend reach far beyond a single social post. Serve as the in-house point of contact for our PR agency, helping define a cohesive brand narrative and ensuring everything we put out ladders up to a consistent positioning. Define and maintain brand positioning. Develop OpenArt's brand narrative and ensure every initiative — from a product launch to a partnership announcement — ladders up to it consistently. Establish brand performance measurement. Build the framework for tracking brand impact (earned media value, brand search volume, follower growth, long-term CAC reduction) and use a P0-P3 prioritization model to focus future efforts on what moves the needle. Drive social content strategy. Own brand content strategy across Instagram, LinkedIn, and TikTok; leverage leadership and personal brand accounts (Chloe, Coco, Kamran) in addition to OpenArt's owned channels. Amplify events and moments. Take physical events, creator moments, and brand activations and extend them digitally for scale — clipping, repurposing, and distributing across every relevant channel. Collaborate cross-functionally. Work across Partnerships, Product Marketing, Social, Studios, and the PR agency simultaneously; manage competing priorities and bandwidth constraints without heavy supervision.

Responsibilities

• Build and execute the brand amplification playbook.
• Take existing wins — creator collaborations, education partnerships, events — and create repeatable multi-channel campaigns that extend reach across social, PR, creator channels, and beyond owned accounts.
• Own the PR agency relationship.
• Serve as the primary in-house point of contact for OpenArt's PR agency; pitch stories that generate real discussion, keep a steady drumbeat of news out, and ensure coverage ties back to a coherent brand narrative.
• Define and maintain brand positioning.
• Develop OpenArt's brand narrative and ensure every initiative — from a product launch to a partnership announcement — ladders up to it consistently.
• Establish brand performance measurement.
• Build the framework for tracking brand impact (earned media value, brand search volume, follower growth, long-term CAC reduction) and use a P0-P3 prioritization model to focus future efforts on what moves the needle.
• Drive social content strategy.
• Own brand content strategy across Instagram, LinkedIn, and TikTok; leverage leadership and personal brand accounts (Chloe, Coco, Kamran) in addition to OpenArt's owned channels.
• Amplify events and moments.
• Take physical events, creator moments, and brand activations and extend them digitally for scale — clipping, repurposing, and distributing across every relevant channel.
• Collaborate cross-functionally.
• Work across Partnerships, Product Marketing, Social, Studios, and the PR agency simultaneously; manage competing priorities and bandwidth constraints without heavy supervision.

Requirements

• 4+ years of experience in brand marketing, communications, or integrated marketing.
• Ability to relocate to the Bay Area (required).

Qualifications

• Proven experience taking a single brand moment and building a full multi-channel campaign across social, PR, creator channels, and beyond.
• Experience working with external PR agencies as the in-house brand lead — knows how to pitch stories that generate real discussion, not PR for the sake of PR.
• Strong brand strategy and narrative building skills — can define coherent brand positioning and ensure every initiative reinforces it.
• More B2C than B2B background; understands consumer audiences, culture, and community.
• Strong social media content strategy experience, especially across Instagram, LinkedIn, and TikTok, including leveraging leadership and personal brand accounts.
• Comfortable operating independently with ambiguity; able to build structure and execute without a team underneath them.
• Strong cross-functional coordination skills — able to navigate partnerships, product marketing, social, and agency relationships simultaneously.

Skills

• TikTok trend fluency and short-form video marketing experience (creator seeding, sound-based trends, viral mechanics).
• Background in entertainment, music, or creator economy verticals.
• Experience ghostwriting for executive thought leadership on LinkedIn or X.
• Event marketing amplification — experience taking physical activations online for scale.
• Earned media value calculation and brand lift measurement experience.
• Familiarity with AI creative tools or generative AI products; comfort using AI in content workflows.

Benefits

Competitive base salary and bonus program. Equity — meaningful ownership in what you build. High autonomy, high growth environment.

Pay

$200K - $250K

Schedule

Hybrid work model. Bay Area required (relocation support available).