Brand Marketing Manager

Role Overview

The Brand Marketing Manager will work directly with the Sr. Director of Brand Marketing to oversee brand campaigns, content creation, and sponsorships across the US, CA, and UK — managing strategy, execution, and performance.

What You'll Do

• Lead integrated brand campaigns across US, CA, and UK — from brief to launch — partnering with PR, product marketing, and media teams across TV, CTV, OOH, audio, influencer, social, and sponsorships.
  • Write insight-led creative briefs that clearly define audience, objectives, messaging, and success metrics.
  • Own day-to-day creative development and production, managing timelines, feedback, and quality across agencies, vendors, and the internal creative team.
  • Serve as brand steward — ensuring all creative reflects CarGurus' brand platform consistently across every geo, channel, and cross-functional touchpoint.
  • Evaluate and manage sponsorships end-to-end: assessing fit and ROI potential, executing activation, and amplifying across paid and owned channels.
  • Sell campaign and sponsorship ideas to senior leadership with a clear strategic rationale, creative vision, and expected impact.
  • Build executive-ready reporting that translates our brand efforts into business impact with clear insights and future investment recommendations.
  • Partner cross-functionally with performance marketing, product marketing, analytics, PR, and sales; track budgets across creative and sponsorship programs.

What You'll Bring

• 5–8 years in brand marketing, ideally in consumer-facing, digital-first environments where you’ve managed a sizable budget.
• Proven track record leading integrated campaigns end-to-end — strategy and brief through launch and reporting.
• Strong creative instincts with the ability to give clear, effective direction to agencies and partners.
• Experience evaluating, negotiating, and managing brand sponsorships or partnerships.
• Solid grasp of brand strategy and its impact on business outcomes, with a data-driven approach to balancing brand building with bottom-line results.
• Strong leadership, organization, and communication skills — written, verbal, and presentation.
• Analytical mindset with the ability to generate insights from diverse data sources and reporting tools (e.g., Google Analytics, Sprout Social).

Position Pay Range

$113,000—$142,000 USD