Brand Manager, Specialty Brands

About the role

This role is an office position based in Louisville, KY.

Responsibilities

• Manage strategy development and brand positioning for assigned brands, including assessment of target audience opportunities, portfolio rationalization, expression pricing and new product development
• Lead annual planning for each of the assigned brands, including analysis of past year performance and developing volume and profit forecasts and marketing plans for year ahead
• Spearhead annual go-to-market plans: direct & plan brand investments & resource allocation, develop channel programming and activation, guide brand messaging and field communication
• Manage volume, profit and budget performance throughout the year, making plan adjustments as necessary
• Work with outside agencies and internal creative services team to develop the tools necessary for executing the brand plans. This includes the traditional advertising (media) and public relations strategies and plans, and development of advertising creative; as well as partnerships sponsorships, collaborations, web design, digital activation and point of sale
• Work cross-functionally with sales and finance organizations to develop pricing strategies, volume forecasts, trade spending budgets and to ensure successful implementation of programs
• Work cross-functionally with distillery & production organizations to coordinate forecasting trends, new product development, and special packaging and package changes
• Initiate market research studies and analyze their findings
• Coordinate and/or participate in major promotional activities, sponsorships and trade shows

Requirements

• Bachelor’s degree in Marketing, Business or related field; and/or minimum of 4 years experience in a spirits marketing role
• Minimum 7 years of brand marketing experience, preferably in CPG industry
• Minimum 2 years of P&L ownership experience
• Advanced understanding of culture, consumer behavior, and lifestyle trends in the premium or luxury beverage industry
• Strong leadership and organizational skills
• Strong oral presentation and written communication skills
• High level of comfort speaking with/in front of executive leadership
• Excellent critical thinking and analytical skills, with an ability to synthesize data from multiple sources, using logic and creative reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems
• Distilled spirits industry knowledge, including understanding the three-tier system, industry trends and growth factors
• Proficiency using Excel as well as expertise in other Microsoft Suite programs
• Ability to develop and maintain effective work relationships with internal and external contacts
• Ability to manage multiple priorities in a fast-paced environment

Qualifications

• Valued but not required: Minimum 3 years marketing experience in the spirits industry
• Masters Degree in Business/Marketing

Skills

• Physical Requirements: While performing duties of job, the employee is occasionally required to: Stand; walk; use hands and fingers to handle, or feel objects, and use a computer; reach with hands and arms; Lift and/or move up to 10 pounds

Benefits

• Paid Vacation
• 11 Paid Holidays
• Health, Dental & Vision eligibility from day one
• FSA/HSA
• 401K match
• EAP
• Maternity/Paternity Leave

Pay

TBD

Schedule

TBD