Brand Manager, Spanglish

About the role

Built on flavor. Fueled by people. What’s it like to work at Kinder’s? Well, there’s a lot of snacking and geeking out over what we all cooked over the weekend. Beyond that, there’s also plenty of hard work. Because we don’t just like flavor, we’re obsessed with it. With over 100 products sold nationwide, we’re now a top-five brand in multiple flavor categories at Costco, Walmart, Whole Foods, and more. We’re not your typical CPG company. Privately held and founder-led, we like to think of ourselves as a pirate ship in a sea of cruise ships. Our crew is adventurous and fearless. We chart our own course and chase big ideas to make food unforgettable. As we expand globally and approach $1 billion in revenue, we need more smart-and-scrappy, flavor-obsessed people to come aboard. If you’re looking for a place where you can see the real impact of your work… this is it!

Responsibilities

• Develop annual and long-range business plans that drive sustainable brand growth.
• Own and manage brand performance, including P&L responsibility and achievement of financial targets.
• Analyze business performance to identify growth opportunities using consumer insights, syndicated data, market trends, and competitive intelligence.
• Become the expert on the Mexican-inspired food category, consumer behaviors, competitive landscape, and emerging flavor trends.
• Partner with leadership to establish portfolio priorities, pricing strategies, and business recommendations.
• Build integrated marketing plans that strengthen brand awareness, trial, and loyalty.
• Lead seasonal campaigns, product launches, promotions, packaging updates, merchandising, digital content, and consumer activations from strategy through execution.
• Partner with creative agencies and internal teams to deliver compelling storytelling that celebrates the Spanglish brand and its cultural inspiration.
• Create customer-specific marketing programs across Grocery, Club, Mass, Foodservice, Convenience, and eCommerce channels.
• Identify whitespace opportunities and lead innovation from concept through commercialization.
• Develop consumer insights, positioning, pricing, forecasting, business cases, and launch strategies for new products.
• Evaluate the portfolio to recommend innovation, renovation, or rationalization opportunities that maximize growth.
• Lead cross-functional product launch plans while ensuring flawless execution.
• Cross-functionally partner with Product Development, Culinary, Operations, Supply Chain, Finance, Sales, and Executive Leadership to bring ideas to market.
• Present business performance, innovation strategies, and growth recommendations to senior leadership.
• Help cultivate a culture of collaboration, curiosity, and continuous improvement.

Qualifications

• Bachelor's degree required; MBA preferred.
• 7+ years of progressive experience in Consumer-Packaged Goods (CPG) brand management.
• Experience in innovation, product development, or commercialization is highly preferred.
• Proven success managing brands, portfolios, or categories while delivering measurable business growth.
• Strong financial acumen with experience managing P&Ls and developing business cases.
• Advanced analytical skills with experience using syndicated data (IRI/Circana preferred).
• Strong understanding of consumer insights, category management, pricing strategy, and competitive analysis.
• Demonstrated experience leading cross-functional teams from concept through execution.
• Excellent project management skills with experience launching new products in a fast-paced environment.
• Exceptional presentation and storytelling skills.

Pay

The expected starting salary range for this role is $125,000 - $145,000 per year. The salary range posted for this role reflects the good-faith base pay range Kinder’s reasonably expects to offer at the time of posting and may vary based on the location of the role. Individual compensation within the posted range will be determined based on factors such as relevant education, experience, qualifications, skills, and business needs.

Schedule

No specific schedule is provided in the job posting.