Brand Manager, Signature Sodas

About the role

Use knowledge of syndicated sources (e.g., AC Nielsen) to analyze trended consumer and volume dynamics, as well as procedures used to drive increases in volume and brand equity (e.g., marketing programs, commercial activation). Leverage analytics to craft clear stories, driving insights that lead to action: "What/Why, So what, now what." Apply basic marketing concepts (e.g., brand positioning, brand architecture, SWOT Analysis, competitive assessment, marketing objectives/strategies, consumer segmentation) in the development of marketing plans.

Build compelling stories leveraging analytics and insights to influence the system and drive action for the brand. Work with the Operating Unit category team to develop mid-term (2-3 years) growth strategy and annual local brand plans, ensuring consideration of local brand positioning and insights. Partner with other brand managers and Operating Unit category teams to find commonalities with other local brands to define and develop common plans and executions.

Manage brand and project performance through data analysis by converting KPIs and findings into specific insights and actions that add value to the business. Oversee program budgets and timelines to ensure flawless execution, hitting all system milestones on time and within budget. Lead and commercialize innovation by partnering across the North America Operating Unit (NAOU) and system to launch projects and innovations.

Ensure optimal implementation and amplification of brand programs with consumers and shoppers, in close collaboration with our bottling partner. Leverage partnerships, both internally and externally, to impact brand market share while optimizing efficiency. Execute strong financial and operational system/partner routines.

Responsibilities

• Analyze consumer and volume dynamics using syndicated sources like AC Nielsen.
• Translate analytics and insights into actionable stories that drive business decisions.
• Develop mid-term growth strategies and annual local brand plans.
• Collaborate with cross-functional teams to align on common brand plans and executions.
• Manage brand performance through KPI analysis and data-driven insights.
• Oversee program budgets and timelines to ensure on-time, on-budget execution.
• Lead innovation initiatives and commercialize new projects.
• Amplify brand programs in partnership with bottling and external stakeholders.
• Optimize efficiency and market share through internal and external partnerships.
• Execute financial and operational routines with system partners.

Requirements

• Bachelor’s Degree in Marketing, Communication, Strategic Management, and/or Business; MBA preferred.
• 3+ years of relevant work experience in brand management.
• Experience with Nielsen, IRI, Numerator, Bases, or other quantitative research tools.
• Passion for understanding consumer behavior.
• Knowledge of procedures and media used to drive volume and brand equity.
• Ability to apply marketing concepts (e.g., brand positioning, SWOT Analysis, competitive assessment, consumer segmentation).
• Strong analytical skills to translate data into clear, actionable stories.
• Consumer-centric mindset with a focus on long-term profitability and volume growth.
• Ability to evaluate creative concepts based on strategic alignment and consumer impact.
• Experience utilizing syndicated, custom, and secondary research to identify brand opportunities.
• Holistic knowledge of business operations, including strategic marketing, project management, and financial processes.
• Experience preparing and delivering presentations to senior management and external stakeholders.
• Experience working in cross-functional and international environments.
• In-depth understanding of customer and/or customer marketing.

Skills

• Analytical Thinking
• Brand Architecture
• Brand Positioning
• Channel Management
• Competitive Assessments
• Consumer Segmentation
• Creative Brief Development
• Creative Process
• Digital Media Strategy
• Group Problem Solving
• Leadership
• Marketing
• Media Planning
• Nielsen Data
• Quantitative Research
• Social Media Strategies
• SWOT Analysis

Benefits

• Iconic & Innovative Brands: Work with a portfolio of over 250 products, including some of the world’s most popular brands, with continuous innovation.
• Expansive & Diverse Customers: Engage with a wide range of customers daily.
• Critical Experiences: Collaborate in a global network with cross-functional partners to drive impactful change.
• Growth Culture: Be part of Coca-Cola’s new vision and organization, fostering a growth mindset and continuous learning.

A full range of medical, financial, and/or other benefits is offered, dependent on the position.

Pay

Base pay range: $106,800 USD - $138,500 USD. Pay offered may vary depending on geography, job-related knowledge, skills, and experience.

Annual Incentive reference value is a market-based competitive value for the role, typically representing performance at target, with a reference percentage of 15%.

Long-term Incentive reference value ranges from 0% to 20%, based on role and performance.

Schedule

Travel required: 0% - 25%.

Location: Atlanta, United States of America.

This position does not offer employment-based visa sponsorship (e.g., H1-B). Applicants must be currently authorized to work in the United States on a full-time basis.