Brand Manager, Safer

Overview Of The Role

The Brand Manager - Safer® is the owner of Woodstream’s Safer® portfolio, accountable for driving sustainable, profitable growth through disciplined portfolio management, strong commercial execution, and cross-functional leadership.

This role is responsible for translating strategy into clear, executable plans and results, leading initiatives that deliver annual Net Invoice Sales (NIS), EBITDA, and retail dollar share growth ahead of category performance.

The Brand Manager operates as a General Manager of the Brand, balancing long-term brand health with near-term financial performance across product, pricing, promotion, and distribution.

Essential Functions & Responsibilities

• Portfolio & Strategy Leadership: Develop and execute multi-year brand and portfolio strategies that deliver sustained, profitable growth.

• Identify whitespace opportunities through consumer insights, competitive analysis, and performance data.

• Translate strategic priorities into clear annual plans, KPIs, and execution roadmaps.

• P&L And Financial Management: Own and manage the brand P&L, delivering against NIS, EBITDA, and contribution margin targets.

• Monitor performance vs. plan and proactively adjust strategy and tactics to achieve business objectives.

• Support ProTrack and margin improvement initiatives across the portfolio.

• Cross-functional Leadership: Lead and align cross-functional teams against shared priorities, proactively identifying risks, resolving executional challenges, and ensuring initiatives are delivered on time and on budget.

• Partner with Sales and Trade Marketing to develop and execute customer growth strategies, including new item sell-ins, line reviews, and distribution expansion opportunities.

• Collaborate with Digital and eCommerce teams to optimize online sales performance, ensuring paid media, content, and conversion drivers work together to maximize sales and ROI.

• Work with Creative Team to develop compelling, insight-driven content and brand assets across packaging, digital, and retail touchpoints.

• Coordinate with Supply Chain, Manufacturing, and Demand Planning teams to ensure efficient production, accurate forecasting and on-time, in-full product delivery.

• Proactively identify risks, remove barriers, and ensure cross-functional alignment to deliver business results.

• Consumer Insights And Data Analytics: Leverage consumer, category, and performance data to inform strategy, identify growth opportunities, and drive prioritization.

• Incorporate inputs such as consumer reviews, digital performance metrics and retail data to uncover insights and drive continuous improvement across the shopper journey.

• Translate data into clear actions that improve product positioning, marketing effectiveness, and retail performance.

• Use a test-and-learn approach to continuously refine strategies and improve conversion, engagement, and ROI across channels.

• Personal Leadership: Demonstrate strong ability to influence and collaborate across levels and functions, building alignment and driving results.

• Exhibit a growth mindset, resilience, and adaptability in navigating challenges and evolving business needs.

• Build organizational capability by coaching and developing cross-functional partners, strengthening business acumen and marketing effectiveness.

• Maintain a high standard of accountability, professionalism, and consistent execution.

Successful Candidate Profile

• College degree: BA/BS required

• 5+ years of Sales/Marketing or other relevant experience

• Computer literacy including all Microsoft Software

• Strong communication and presentation skills

• Analytical ability

• Ability to present complex concepts