Brand Manager, PriorityPet Urgent Care (Remote)
Brand Strategy & Positioning
Support and evolve the brand positioning and messaging for PriorityPet Urgent Care, focused on attracting veterinary professionals and building the pipeline of doctor partners who are interested in building their own urgent care hospitals.
Maintain and evolve brand guidelines, messaging frameworks, and value propositions tailored to veterinarian audiences.
Act as a brand steward, ensuring all communications reinforce brand credibility, trust, and awareness.
Social Media Strategy & Management
Lead the creation, launch, and ongoing management of PPUC corporate social media channels (Instagram, LinkedIn, Facebook).
Create and manage a consistent cadence of organic content, storytelling, and campaign amplification.
Monitor social performance and optimize for reach, engagement, follower growth, and content effectiveness.
Stay current on platform trends, content formats, and audience behaviors to continuously evolve strategy.
Content & Brand Storytelling
Develop and optimize professional veterinarian focused content including social posts, campaigns, landing pages, and recruitment materials.
Lead storytelling efforts highlighting career paths, ownership opportunities, and the PPUC partnership model.
Ensure messaging clearly communicates the value proposition for veterinarians considering urgent care ownership.
Partner with internal stakeholders to bring forward authentic stories and thought leadership content.
Events, Brand Experiences & Industry Engagement
Support execution of trade show and industry event marketing strategies to increase awareness and consideration of PriorityPet Urgent Care among veterinary professionals.
Partner with internal stakeholders and external vendors to deliver high-quality, brand-forward event activations.
Measure event performance and optimize participation using engagement metrics, lead quality, and post-event conversion insights.
Support the planning and execution of signature company conferences and events for veterinary partners, ensuring a consistent, elevated brand experience.
Digital Marketing & Channel Optimization
Partner with the performance team to grow the pipeline of partner doctors through paid media campaigns (Google Ads, paid social, and more).
Align brand campaigns with SEO, content strategy, and digital discoverability best practices.
Use insights to continuously improve channel mix, creative performance, and audience targeting.
Analytics & KPI Measurement
Track and analyze performance across campaigns and channels, including engagement, lead generation, and conversion metrics.
Partner cross-functionally to connect marketing efforts to recruitment and growth outcome.
Cross-Functional Collaboration
Partner closely with Growth, Talent Acquisition, Strategy, Marketing and Leadership teams to align brand and recruitment marketing strategies.
Use insights to continuously improve channel mix, creative performance, and audience targeting.
Support employer branding alignment to ensure consistent candidate experience across all touchpoints.
Collaborate with external partners and agencies to deliver high-quality campaigns and content.
About the Role
WE ARE A DRUG-FREE, SMOKE-FREE, EQUAL OPPORTUNITY EMPLOYER.
Additional details including our full equal opportunity statement, texting/outreach communication authorization, physical requirements of the job and more, please visit here.