BRAND MANAGER - PERFORMANCE MARKETING

Paid Media Performance & Agency Leadership

• Own performance outcomes across paid media channels (Meta, Google, TikTok, programmatic)
• Act as the day-to-day lead with agency partners, setting direction and holding them accountable
• Analyze campaign performance and identify clear actions to improve ROI
• Challenge agency recommendations and push for stronger results
• Translate performance data into clear, actionable insights for internal stakeholders
• Contribute to decisions around audience targeting, creative effectiveness, and investment allocation

Brand & Commercial Integration

• Ensure performance marketing aligns with broader brand and commercial priorities
• Partner cross-functionally (sales, finance, insights, innovation) to support integrated plans
• Bring a performance lens into broader marketing and business decisions

Creative & Influencer Support

• Provide input on creative effectiveness based on performance data
• Support influencer strategy, execution, and measurement

Budget Management

• Manage media budgets with a focus on efficiency and return
• Partner on budget tracking and forecasting

Qualifications

• 4–7 years of experience in performance marketing, digital media, or related fields
• Strong understanding of paid media platforms (Meta, Google, TikTok, programmatic)
• Experience managing and directing agency partners, not just receiving reports
• Proven ability to identify performance issues and drive optimization
• Strong analytical skills (Excel, Google Analytics or similar tools)
• Ability to translate data into clear business actions and recommendations
• Strong communication and storytelling skills
• CPG experience is a plus, not required

Compensation and Benefits

• Base salary range of $120,000 - $145,000
• 401(k): company match begins after the first year of service and follows the company vesting schedule
• Paid Time Off: sick leave, vacation, and 6 company observed holidays
• Incentive Pay: eligible to participate in the Company’s annual bonus plan, the amount of bonus varies and is subject to the standard terms and conditions of the incentive program
• Benefits: Vision, Medical, and Dental coverage begin after 60 days of employment
• Career Development: continuous learning opportunities and a focus on career growth through various learning and development programs