Brand Manager, Nutella & Go
About the Role
We have a current opening for a Brand Manager, Nutella & Go and are actively reviewing applications. As the Brand Manager, Nutella & Go, you will own the portfolio end to end and play a key role in shaping the brand’s growth and leadership within the U.S. category. Reporting to the Nutella Marketing Director, you’ll help define and execute the strategy that drives the brand forward. You’ll bring a strong foundation in analytics and project management, paired with attention to detail and a creative mindset. You’re comfortable leading cross-functional teams and agency partners, and you know how to turn insights into impactful, integrated marketing campaigns. From TV to in-store execution, you’ll help bring compelling, world-class creative to life and connect with consumers across every touchpoint. You understand how the retail landscape works and can apply that knowledge across different classes of trade to build well-rounded strategies. You also play a key role in shaping and preparing for the commercialization of future Nutella & Go innovations as they move toward launch.
Main Responsibilities
Own and drive brand performance, monitoring results and making data-driven decisions to ensure delivery against budget and business goals
Lead and execute marketing initiatives that fuel growth and strengthen the brand’s position in market
Collaborate across teams and external partners to deliver best-in-class programs
Manage all aspects of the business independently, without direct reports, while maintaining strong cross-functional alignment
About You
Specific Knowledge: Bachelor’s Degree in Business or related field required; MBA is a plus
Experience: Minimum 3-5 years of experience in consumer-packaged goods brand marketing
Experience working with and preparing reports utilizing syndicated databases; i.e. IRI, ACNielsen
Ability to manage and prioritize multiple projects within scheduled timelines
Possesses solid project management skills (planning, execution and assessment)
Well-versed in business forecasting and budget management
Knowledge of key trade channels (Convenience, Food, Drug, Mass, Club, e-Com)
P&L management and global marketing experience are a plus
Experience in digital marketing, content development and managing agencies is a plus
Experience working with global teams is a plus
Mind-set and Skills: Passion, energy and drive to work with a world-class brand like Nutella
Must be self-motivated and exhibit an entrepreneurial spirit
Excellent analytical skills upon which to base decision-making
Business acumen, with a knack for turning data into insights and recommendations
Strong communication skills (verbal and written)
Structured and organized in managing projects and timelines
Team player able to effectively work with multi-functional teams
Motivated to advance in a merit-based, multinational organization
Adaptable to foreign cultures; foreign language (i.e.: Spanish or Italian) knowledge is a plus