Brand Manager, NIVEA

About the role

Your Tasks include:

• Develop recommendations with Director for the US NIVEA MEN long-term vision and strategy.
• Continuous monitoring of consumer trends and competition, and share with global and regional counterparts, to derive conclusions for a winning category strategy.
• Lead monthly business analysis and inputs to business review (global, regional, local) and S&OP process: demonstrating deep understanding of brand and competitor performance and key drivers.
• Translate business analysis into action plan for business.
• Lead cross functional teams collaboratively, with strong brand stewardship and project management (day to day business and innovation pipeline).
• Analyze portfolio and consumer market to feed insights into development of global strategy and innovation pipeline.
• Work closely with Supply Chain, R&D and legal on project implementation.
• Lead the development and execution of the annual marketing plans in line with brand vision and financial objectives, working closely with internal media team, shopper marketing and agency partners.
• Work closely across NIVEA team to inform cross-category strategy (innovation and execution).
• Partner with Shopper & Customer marketing/RGM/sales strategy teams on shopper marketing plans, distribution and assortment priorities and ensure successful implementation of BTL activities in key channels & customers.
• Ensure consistent execution across touch points.
• Manage innovation pipeline, including launch strategy, volume forecasting, and partnering with sales / category management to develop winning strategies and sell-in stories for customers.
• Development of presentations showcasing business to various audiences and executive teams.
• Ownership of budget management, including development of annual marketing budget and tracking progress throughout the year.

Requirements

Requirements include:

• A BS/BA in Science based degree and/or Marketing (MBA a plus).
• Minimum 5-7 years brand management/ marketing experience (consumer packaged goods preferred).
• Demonstrate proven track record of driving brand growth with limited investment and resources.
• Strong collaborator who can motivate and lead and influence cross-functional teams to drive business projects and results.
• Strong business acumen with experience in business analysis and strong skillset in P&L, SOI, and Budget management.
• Passionate individual with an entrepreneurial spirit and desire to grow the business.
• Must have strong communication, presentation and interpersonal skills with the ability to juggle numerous responsibilities.
• Proficient knowledge and use of MS Office (especially Excel and PowerPoint), Nielsen and/or IRI, SAP experience a plus.

Qualifications

Qualifications include:

• BS/BA in Science based degree and/or Marketing (MBA a plus).
• Minimum 5-7 years brand management/ marketing experience (consumer packaged goods preferred).
• Demonstrate proven track record of driving brand growth with limited investment and resources.
• Strong collaborator who can motivate and lead and influence cross-functional teams to drive business projects and results.
• Strong business acumen with experience in business analysis and strong skillset in P&L, SOI, and Budget management.
• Passionate individual with an entrepreneurial spirit and desire to grow the business.
• Must have strong communication, presentation and interpersonal skills with the ability to juggle numerous responsibilities.
• Proficient knowledge and use of MS Office (especially Excel and PowerPoint), Nielsen and/or IRI, SAP experience a plus.

Skills

Skills include:

• Collaboration and leadership.
• Business acumen and strategic thinking.
• MS Office proficiency (especially Excel and PowerPoint).
• Experience in business analysis and P&L, SOI, and Budget management.
• Ability to manage and execute marketing plans.
• Strong communication and presentation skills.
• Project management and innovation pipeline management.

Benefits

Benefits include:

• Generous and flexible PTO policy.
• Paid Parental Leave.
• Comprehensive Wellness and Benefits program.
• Cash Balance Plan (similar to a pension).
• 401k match.

Pay

The pay range for this role is $80,000 - $120,000 annually.

Schedule

The schedule for this role is full-time.