Brand Manager - Minneapolis, MN

We exist to make food the world loves. Our company prioritizes being a force for good, expanding learning, exploring new perspectives, and reimagining possibilities. We look for bold thinkers with big hearts who challenge one another and grow together. As the undisputed leader in food, we craft experiences driven by innovation, a commitment to our brands, and a deep understanding of the consumer landscape. Our portfolio spans human and pet food, and we're reigniting growth through superior demand generation and industry-leading capabilities.

About The Role

Brand Management at General Mills is the engine of our success. We're looking for consumer-centric, data-driven, and dynamic marketers to lead the charge in shaping the future of iconic brands like Betty Crocker, Old El Paso, Totino’s, Blue Buffalo, Cinnamon Toast Crunch, Annie’s, and more. As a Brand Manager, you'll be a full-spectrum business leader, driving strategy, stewarding brands, and leading cross-functional teams to achieve ambitious growth targets. You’ll lead brands across physical, digital, and omnichannel environments, ensuring strategies align with how consumers discover, shop, and buy today. As the hub of the wheel, you will make high-impact decisions, develop modern marketing strategies, and lead teams to deliver exceptional results.

Opportunities Await

We have multiple openings across various types of brand desks:

• Established Brand Desk: Lead the core business for an iconic brand, driving demand generation, brand strategy, commercial performance, and full P&L ownership. Create big, bold campaigns that resonate with consumers and drive market share.
• Innovation Desk: Lead category-disrupting innovations from concept to commercialization, shaping the future of food and leaving your mark on the industry.
• Strategic Growth Channels (SGC) Desk: Develop and execute retailer-specific brand strategies and innovations to drive growth in priority channels like eCommerce, club stores, and small formats.

Responsibilities

• Build Brands: Lead purpose-driven brand and channel strategies rooted in deep consumer insights and cultural understanding. Develop and execute integrated marketing plans across media, content, innovation, retail, and eCommerce/omnichannel touchpoints, including digital shelf excellence, discoverability, content strategy, and channel-specific activation.
• Run the Business: Own P&L performance and deliver growth through strategic choices across pricing, promotion, innovation, margin, and distribution. Lead annual and long-range planning, forecasting, and business performance analysis. Navigate complex cross-functional relationships to deliver cohesive results.
• Lead Teams: Act as a collaborative leader, guiding cross-functional teams through ambiguity to achieve alignment and execution. Coach and develop Associate Brand Managers and early-career talent, fostering a high-performing and accountable team environment.

Requirements

• Bachelor's degree in Marketing, Finance, Business, or related field.
• 8+ years of progressive experience in Brand Management, Marketing, Consulting, or Strategy.
• Brand Management experience with a proven track record of leading teams, including direct team management (preferred) or cross-functional team leadership.
• Proven experience managing a business in a matrixed environment.
• Strong commercial and strategic acumen, with experience owning a P&L.
• Exceptional communication and influencing skills; ability to clearly articulate complex ideas to diverse audiences.
• Ability to lead through ambiguity and operate with independence.

Qualifications

• MBA (Bonus).
• CPG, Fast-Moving Consumer Goods, Food and Beverage, Pet, or Pet Food industry experience (Bonus).
• Track record of coaching and developing talent (Bonus).
• Experience with customer-facing strategies and external partnerships (Bonus).

Location

This role is based at our Headquarters in Minneapolis, MN. We follow General Mills’ North America in-office expectation of four days a week, Monday through Thursday. Friday remains a standard workday, with flexibility to work remotely depending on business needs and team norms. Relocation benefits will be provided for those not currently based in Minneapolis.

Pay

The salary range for this position is $110,800 - $184,800 annually. Pay is determined by factors including education, skills, work experience, and certifications. Beyond base salary, General Mills offers a competitive Total Rewards package focusing on overall well-being, including health benefits, retirement and financial wellbeing, time off programs, wellbeing support, and perks. You may also be eligible to participate in an annual incentive program, with awards dependent on individual and organizational performance.

Benefits

General Mills offers a foundation of health benefits, retirement and financial wellbeing, time off programs, wellbeing support, and perks. Benefits may vary by role, country, region, union status, and other employment status factors.