Brand Manager, Melissa & Doug

About the role

As a Brand Manager, you will be responsible for developing and managing product strategies, managing product initiatives, driving sales and revenue, and collaborating with cross-functional teams for the Melissa Doug business.

Responsibilities

• Lead and manage innovation initiatives from ideation through launch
• Responsible for execution of projects including business case development, market research, pricing, forecasting and customer sell-in
• Manage PL including forecasting, pricing, costing and profitability analysis in order to achieve brand financial goals
• Develop and execute new product plans, including assortments, variations, channel segmentation and packaging
• Utilize consumer insights to deliver new concepts that will drive incremental growth
• Help define white space opportunities and innovative solutions to improve at the customer, category and SKU level
• Track KPIs to identify opportunities and integrate into product plans
• Present brand innovation strategies to senior leadership, based on market trends, competitor insights, and brand learnings
• Perform industry trend analysis to identify and consolidate white space opportunities
• Manage sku rationalization process and wholistic line planning
• Participate in sales presentations and trade shows; provide best in class sales tools

Requirements

Experience in CPG with increasing responsibility and a proven track record of success

Experience analyzing consumer data translating into new product recommendations

Experience managing new product launches and wholistic category portfolios

Data-driven; strong knowledge of insights analytics

Toy experience is a plus

Qualifications

The anticipated pay range for candidates who will work in Connecticut is $100,000 to $120,000 Per Annum.

Spin Master Inc. is a multi-state employer, and this salary range may not reflect positions that work only in other states.

Skills

Strong analytical, organizational, and communication skills

A collaborative spirit

A passion for the entertainment and toy industries

Benefits

Growth and Career Opportunities

Flexible Work Hours

Innovation, Collaboration and Fun

Comprehensive Benefits

Other fun Perks!

Pay

The anticipated pay range for candidates who will work in Connecticut is $100,000 to $120,000 Per Annum.

Schedule

Not specified