Brand Manager/Marketing Manager

Responsibilities

• Develop and execute the go-to-market campaign for game launches.
• Overall strategy, product and brand positioning, target audience, competitive analysis, creative reviews, product life-cycle management, and budget.
• Work with multiple departments (i.e. product, QA, publishing) and external agencies (creative and media) to coordinate brand-related activities and successfully execute the marketing strategy for game launches.
• Lead the creation of all campaign materials (e.g. key art, trailers, advertising, digital, social and promotional assets).
• Manage day-to-day interactions with external stakeholders and licensing partners.
• Track game development progress, and interpret, analyze, and provide action plans based on project evolution.

Essential Functions

• Work with multiple departments (i.e. product, QA, publishing) and external agencies (creative and media) to coordinate brand-related activities and successfully execute the marketing strategy for game launches, aiming to meet and exceed sales forecasts.
• Develop product and brand positioning to align with current audience insights, behaviors and attitudes.
• Lead the creation of all campaign materials (e.g. key art, trailers, advertising, digital, social and promotional assets), including the research of agencies, budget and communication with internal and external teams.
• Manage the brand marketing campaign budget for each game.
• Manage day-to-day interactions with external stakeholders and licensing partners (e.g. presenting go-to-market plans, game updates, asset submissions, creative briefs, and post launch performance metrics).
• Track game development progress, and interpret, analyze, and provide action plans based on project evolution.

Preferred Qualifications

• Bachelor’s degree in a related field.
• 5+ years of experience successfully bringing product(s) to market within the games and/or entertainment industry.
• Ability to work with studio, internal, cross-functional, and external partners.
• Proven track record of successful, integrated campaign management and executing gold standard integrated marketing campaigns.
• Experience managing relationships with external partners successfully.
• Awareness of video game publishing and marketing content pipeline from concept to shipping.
• A strong balance of both creative and quantitative/analytical skills.
• Strong written and oral communication and presentation skills.