Brand Manager - Live operation game

About the role

Kanarey is a creative and marketing company specializing in the global video-game industry. We partner with top developers and publishers to launch games, grow communities, and build unforgettable player experiences. We are now expanding our brand team and seeking a passionate Brand Manager for Live Operation-Based Games.

Responsibilities

• Build and execute brand and marketing strategies for live-operation games (mobile, console, or PC)
• Develop seasonal marketing plans aligned with in-game events, updates, and revenue goals
• Lead cross-functional teams (creative, UA, social, influencer, localization) to deliver cohesive campaigns
• Maintain player data, KPIs, and community sentiment to optimize content and messaging
• Oversee production of trailers, key art, social assets, and campaign creative
• Manage brand tone, storytelling, and long-term brand health across all touchpoints
• Collaborate with developers on roadmap planning and feature alignment
• Identify partnership and collaboration opportunities within anime, entertainment, and gaming culture
• Present insights, campaign reports, and product recommendations to internal and external stakeholders

Qualifications

• 2-4+ years experience in game marketing, product marketing, or brand management—ideally with live-ops titles
• Strong understanding of player lifecycle, event-driven engagement, and LiveOps KPIs
• Deep passion for video games, anime, fandom communities, and digital culture
• Excellent communication and storytelling skills (verbal & written)
• Ability to manage multiple projects with tight timelines
• Collaborative mindset and comfort working with creative teams
• Preferred: Experience working with JP/EN cross-regional teams, Familiarity with F2P game economics and retention strategy, Bilingual (English/Japanese) is a plus