Brand Manager - Light Duty Lubricants Strategy & Innovation (LATAM)

About the role

At Valvoline Global Operations, we’re proud to be The Original Motor Oil, but we’ve never rested on being first. Founded in 1866, we introduced the world’s first branded motor oil, staking our claim as a pioneer in the automotive and industrial solutions industry. Today, as an affiliate of Aramco, one of the world’s largest integrated energy and chemicals companies, we are driven by innovation and committed to creating sustainable solutions for a better future. With a global presence, we develop future-ready products and provide best-in-class services for our partners around the world. For us, originality isn’t just about where we began; it’s about where we’re headed and how we’ll lead the way. We are originality in motion. Our Corporate Values—Care, Integrity, Passion, Unity, And Excellence—are At The Heart Of Everything We Do. These Values Define How We Operate, How We Treat One Another, And How We Engage With Our Partners, Customers, And The Communities We Serve. At Valvoline Global, We Are United In Our Commitment To Treating everyone with care. Acting with unwavering integrity. Striving for excellence in all endeavors. Delivering on our commitments with passion. Collaborating as one unified team. When you join Valvoline Global, you’ll become part of a culture that celebrates creativity, innovation, and excellence. Together, we’re shaping the future of automotive and industrial solutions. This position will be based at our Lexington, Kentucky location.

Schedule

To create greater consistency across locations and opportunities for teams to collaborate in person, beginning in the first half of 2027, the new global standard will be four days per week in the office. In most locations, this will be Monday through Thursday, with Friday remaining optional in the office.

Responsibilities

• Product Discovery: Work in concert with the Sr. Brand Manager to utilize market, enterprise, and business unit data to build a vision of the global future for the VGO commercial and industrial product portfolio.
• Drive consumer research to create research plans that will identify consumer unmet needs and answer critical business questions to unlock innovation pathways.
• Constantly ideate against strategic business questions.
• Evaluate the competitive landscape and identify portfolio gaps and claims opportunities.
• Develop claims that drive product superiority and overall Valvoline competitive advantage.
• Product Planning: Create a long-term product portfolio vision for LATAM.
• Develop a 5-year innovation road map (product, package, portfolio) that is aligned to the corporate and business unit strategies.
• Maintain the road map based on market and business unit trends.
• Help prioritize product related projects for the organization.
• Be the center of excellence for VGO innovation.
• Product Development - Follow the New Solutions Development stage gate process for all new initiatives.
• Create gate documents for all products on the innovation master plan.
• Lead key initiatives globally to drive international harmonization of the Valvoline product portfolio.
• Cross-connect between all Valvoline segments to deliver single solution branding and product promises for customers & consumers.
• Conduct Strategic Portfolio Reviews in accordance with annual timelines to determine long term strategic fit vs. competition along with market opportunities for innovation refinement.
• Regional Partnership: Become integrated into the daily operations of the LATAM business to ensure all customer and consumer needs are understood and fed back into the above planning process.
• Ensure business partners in LATAM view this role as a key connected partner to help deliver results, grow Valvoline, and support local business acceleration.

Requirements

• Bachelor's Degree in Marketing, Business, or related field
• Minimum 5-