Brand Manager - Hybrid/Remote

Key Responsibilities

• Lead the development and execution of Urban Farmer's innovation strategy across the CAULIPOWER brand.
• Build and maintain a robust innovation pipeline that supports short-term business objectives and long-term growth initiatives.
• Identify emerging consumer trends, category opportunities, retailer priorities, ingredient innovations, and competitive activity to uncover new areas for expansion.
• Analyze market dynamics, consumer behavior, syndicated data, retailer feedback, and industry trends to identify whitespace opportunities.
• Translate insights into actionable innovation platforms, product concepts, and strategic recommendations.
• Present innovation recommendations and growth strategies to leadership teams.

Consumer Insights, Category Analysis & Market Intelligence

• Analyze consumer research, syndicated data, retailer insights, and category trends to guide innovation decisions.
• Monitor competitive activity, pricing strategies, promotional activity, and product launches across key categories.
• Translate consumer feedback and market learnings into product improvements and innovation opportunities.
• Develop compelling consumer-focused value propositions and product positioning strategies.
• Utilize data-driven decision-making to prioritize innovation investments and portfolio opportunities.

Portfolio Management & Business Optimization

• Manage and support existing product platforms across CAULIPOWER portfolios.
• Continuously evaluate product performance, profitability, market share, and consumer feedback.
• Recommend portfolio enhancements, product renovations, line extensions, and innovation initiatives.
• Partner with Finance and Sales to support forecasting, planning, and business review activities.
• Evaluate opportunities to improve margins, drive efficiencies, and maximize portfolio performance.

Brand & Product Stewardship

• Support the ongoing growth and positioning of the CAULIPOWER brand while ensuring alignment with Urban Farmer's broader strategic objectives.
• Develop product positioning, claims, naming recommendations, packaging briefs, and selling stories.
• Partner with Marketing and Creative teams to ensure product launches are supported with compelling messaging and go-to-market strategies.
• Ensure packaging, claims, and product communications remain compliant with regulatory requirements and brand standards.
• Maintain consistency across product portfolios, innovation initiatives, and customer-facing materials.

Cross-Functional Leadership

• Serve as a key leader within cross-functional project teams.
• Build strong relationships across departments and facilitate collaboration toward common objectives.
• Influence decision-making through data, insights, and strategic recommendations.
• Communicate project status, risks, and opportunities effectively to stakeholders and leadership.
• Drive accountability while fostering a culture of innovation, teamwork, and continuous improvement.
• Act as a champion for the CAULIPOWER brand throughout the organization.