Brand Manager - Huggies® Baby Wipes

About the role

Join the team behind iconic brands like Huggies®, Kleenex®, Cottonelle®, Scott®, Kotex®, Poise®, Depend®, and Kimberly-Clark Professional®. At Kimberly-Clark, it’s all here for you—innovation, growth, and the chance to make a real impact. You’re not the person who will settle for just any role. Neither are we. Because we’re out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference. Here, you’ll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands. In this role, you’ll help us deliver better care for billions of people around the world. It starts with YOU.

Job responsibilities

• Understand and actively manage all relevant levers of the P&L, proactively identifying marketing-driven growth opportunities
• Build strong commercial and marketing plans that help grow category value and win with consumers
• Lead development and execution of consumer-inspired marketing initiatives across traditional media, digital, and retail channels
• Leverage digital trends, tools, and technology to create winning marketing strategies that resonate with consumers in modern channels
• Translate data and facts into clear, inspiring insights and recommendations
• Integrate key marketing and growth levers including Innovation, Social, Paid Media, and Strategic Pricing
• Partner effectively across a matrixed organization, including R&E, Supply Chain, Finance, Insights & Analytics, and Sales
• Mobilize and influence cross-functional teams, generating alignment and commitment to shared goals
• Consistently deliver against marketing objectives, driving impactful and transformational results
• Anticipate external opportunities and risks, set stretching goals, and make fact-based decisions to keep performance on track
• Provide work direction, coaching, and development support to Senior Associate Brand Managers and Associate Brand Managers

Qualifications

• Bachelor’s degree in Marketing, Business, or related field; MBA preferred
• 7+ years of brand management or related marketing experience (CPG experience strongly preferred)
• Strong experience in brand planning, innovation development, and creative ideation processes
• Demonstrated experience developing and activating digital marketing strategies
• Proven ability to influence without authority and lead effectively in a matrixed organization
• Strong analytical skills with the ability to make sound, timely decisions
• Compelling communication and storytelling capabilities
• Demonstrated ability to build positive, winning team cultures and develop talent
• Entrepreneurial, “can-do” mindset with comfort navigating ambiguity and change
• Positive energy and professionalism representing the brand internally and externally
• Prior experience providing coaching, mentoring, or people leadership