Brand Manager - Brand Growth & Innovation - Huggies Diapers

About the role

The Brand Manager – Brand Growth & Innovation (BG&I) for Huggies Diapers is responsible for leading the development and execution of innovation initiatives within the North America portfolio. This role sits within the BG&I organization and owns end-to-end innovation delivery—from early concept development through readiness for commercialization—while ensuring execution through Kimberly-Clark’s Brilliant Execution framework.

Responsibilities

• Innovation Concept Development & Brand Building
• Develop innovation concepts grounded in consumer insight and brand strategy
• Translate insights into clear positioning, value propositions, and brand narratives
• Create inspiring, strategically grounded briefs for cross-functional and agency partners
• Ensure ideas are both creatively compelling and commercially viable
• End-to-End Initiative Ownership
• Lead 2–3 concurrent innovation initiatives across the 2028–2030 pipeline
• Drive initiatives through key stages: Concept development, Testing and iteration, Claims and RTB development, Readiness for commercialization handoff
• Serve as the single point of accountability for initiative delivery and outcomes
• Lead cross-functional teams across: R&D, Product Supply, Design, Insights, Legal, and Sales
• Business & Commercial Acumen
• Evaluate innovation opportunities through a business lens, including: consumer demand, financial viability, portfolio fit
• Partner with Finance and cross-functional teams to: understand cost structures, pricing, and margin implications, ensure initiatives align to net sales and profit objectives
• Support development of go-to-market strategies, ensuring strong linkage between: consumer proposition, channel strategy, retail execution
• Brighton Execution & Delivery Excellence
• Own initiative delivery against Brilliant Execution milestones and expectations
• Ensure initiatives are stage gate ready at each stage with complete, high-quality deliverables
• Drive clarity on: Milestone requirements, Roles and responsibilities, Decision timing and readiness
• Proactively identify risks and prevent: Timeline delays, Late-stage rework, Execution inefficiencies
• Portfolio & Platform Support
• Execute initiatives within defined platform and portfolio guardrails
• Partner with Senior Brand Manager to: Align initiatives to platform strategy, Support portfolio prioritization and pipeline development
• Ensure initiatives ladder into: Brand strategy, Segmentation frameworks, Portfolio architecture
• Innovation System Leadership
• Operate within and contribute to BG&I ways of working: development process, stage gate governance and decision-making, and operational delivery system
• Identify opportunities to improve: Processes, Tools, Cross-functional collaboration

Qualifications

• Perform at the highest level possible
• Appreciate a performance culture fueled by authentic caring
• Desire to be part of a company actively dedicated to sustainability, inclusion, wellbeing, and career development
• Love what you do, especially when the work you do makes a difference

Benefits

• Great support for good health with medical, dental, and vision coverage options with no waiting periods or pre-existing condition restrictions
• Access to an on-site fitness center, occupational health nurse, and allowances for high-quality safety equipment
• Flexible Savings and spending accounts to maximize health care options and stretch dollars when caring for yourself or dependents
• Diverse income protection insurance options to protect yourself and your family in case of illness, injury, or other unexpected events
• Additional programs and support to continue your education, adopt a child, relocate, or even find temporary childcare

What We Offer

• Flex That Works: flexible (hybrid) work arrangements that empower you to have purposeful time in the office and partner with your leader to make flexibility work for both you and the business
• Total Benefits: a variety of benefits and opportunities to achieve, thrive and grow
• Pay: base pay, target bonus, and a comprehensive benefits suite, including our 401(k) and Profit Sharing plan

Equal Opportunity Employer

We are a committed equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation, gender identity, age, pregnancy, genetic information, citizenship status, or any other characteristic protected by law.