Brand Manager, East Coast - The Hoxton, Chicago

About the role

The Brand Manager role is centered around creating energy, relevance, and cultural presence within the hotel and local market. The role is based on property in Chicago, supporting both The Hoxton, Chicago and The Hoxton, Williamsburg. This role reports operationally to the hotel General Manager(s), with a dotted-line accountability to SHG’s marketing leadership to ensure alignment around brand standards, discipline-specific expectations, marketing accountability, and strategic direction.

Responsibilities

• Develop and execute a year-round calendar of culturally relevant programming, activations, and experiences that drive local engagement and reinforce The Hoxton brand positioning
• Activate hotel lobbies, restaurants, bars, rooftops, public spaces, and community areas through events, entertainment, partnerships, and experiential programming
• Identify trends, emerging talent, and culturally relevant opportunities within the local market
• Manage end-to-end execution of events including concepting, talent sourcing, contracting, operational coordination, run-of-show development, guest communications, and on-site execution
• Partner closely with F&B teams to support seasonal programming, activations, and entertainment initiatives
• Build and maintain strong relationships with local creatives, tastemakers, artists, musicians, brands, entrepreneurs, wellness partners, and community organizations
• Source, vet, negotiate, and manage local partnerships, collaborations, pop-ups, and sponsorship opportunities
• Position The Hoxton as an active participant within the local cultural and creative community
• Support influencer and creator relationship management in partnership with Ennismore teams
• Brand & Creative Coordination
• Brief The Hoxton’s Design Studio on all property-level collateral, event assets, menus, signage, promotional materials, and guest-facing creative needs
• Develop clear creative briefs and ensure brand consistency across all activations and experiences
• Cover photography and content capture needs for events, activations, partnerships, and programming
• Support local storytelling and content development opportunities for global Hoxton social and brand channels
• Property Brand Stewardship
• Serve as the on-property brand lead and cultural ambassador for The Hoxton
• Ensure all guest-facing experiences align with The Hoxton brand ethos, tone, and aesthetic
• Partner cross-functionally with Operations, Revenue Management, Food & Beverage, Sales, and brand teams to support property initiatives and commercial goals
• Participate in recurring brand, programming, and performance meetings with property leadership and brand stakeholders
• Administrative & Operational Support
• Manage contracts, invoices, vendor onboarding, and payment coordination related to programming and partnerships
• Support monthly ownership and performance reporting related to brand activations, programming, partnerships, and marketing initiatives
• Maintain organized event calendars, partnership pipelines, and activation planning documents

Requirements

• At least 3 years of previous programming and events experience is required, ideally across different industries and areas
• Hospitality, lifestyle, fashion, music, food & beverage, creative agency, entertainment, or experiential brand backgrounds strongly preferred
• Deeply connected to the local culture, creative scene, and community within Chicago and Brooklyn
• Enthusiastic, confident, and warm; comfortable being out and about at events, representing The Hoxton brand
• Willing to travel 30% of the time to support Brand operations in New York
• Creatively ambitious and culturally curious; able to see ideas through from their inception to reality
• Takes ownership of issues, solves problems and makes effective decisions within a team
• Able to work positively and collaboratively to achieve the highest standards of delivery at work
• Highly organized with the ability to manage multiple moving pieces simultaneously
• Humble and open to ideas. We leave our egos at the door and help get things done
• Up for doing things differently and trying (almost) everything once
• Wants to be part of a team that works hard, supports each other and above all has fun with it along the way

Qualifications

You get us and feel a natural affinity to The Hoxton. You already know and love our spaces.