Associate Brand Manager - Chicago, IL

This position is available to Veterans, Transitioning Military, National Guard and Reserve Members, Military Spouses, Wounded Warriors, and their Caregivers.

About the role

The Associate Brand Manager (ABM), Seasonal position is responsible for the day-to-day management of the Halloween and Valentine’s Day Seasonal portfolios. The ABM will lead execution of commercial activities and assist with all aspects of running the business, including strategy development and marketing communications in order to optimize sales, profitability, and competitive position. This role is primarily on-site in Chicago, IL, with in-person attendance required for most of the workweek (3 days or more) due to the highly interactive and team-based nature of the work.

Responsibilities

• Lead commercialization activities to execute base portfolio initiatives and proximity innovation launches from concepting through launch.
• Contribute to the development and deployment of the short-term and long-term Seasonal portfolio strategy.
• Assist in development and execution of multi-year portfolio, providing category, consumer, and competitive analyses, and managing key issues and projects supporting business objectives.
• Identify, evaluate, and prioritize growth opportunities, leading the Commercial team in assessing opportunity feasibility and developing go-to-market launch plans.
• Participate in Integrated Business Planning process, including building forecast risks and opportunities and attending meetings to escalate priority portfolio topics.
• Manage portfolio profitability, including assortment optimization, demand forecasting, inventory management, business case assessment, and Seasonal performance reporting.
• Partner with Channel Marketing and Category management teams to ensure Sales efforts align with overall portfolio strategy, including leading development of Seasonal selling materials and releasing sales-related materials to the field team.
• Participate in planning and execution of select Earned and Shopper marketing activities.

Requirements

• Bachelor’s degree or equivalent experience.
• MBA preferred (in general management or marketing) or 3+ years of marketing experience at a US Consumer Goods organization.
• Proficiency with Microsoft Office.
• Proficiency with IRI or Nielsen is a plus.
• Proficiency with SAP is a plus.

Skills

• Strong project management skills: ability to multi-task and leverage peer influence to drive projects to on-time completion.
• Strong oral and written communication skills.
• Strong analytical ability.
• Strong creative and problem-solving ability.
• Ability to learn quickly, with agility.
• Comfort working independently and with ambiguity.
• Desire to operate in a fast-paced, hands-on environment.
• Bias for action and passion for delivering results.

Benefits

At Ferrara, we support our employees with comprehensive benefits that enhance health, financial wellness, and include paid time off (PTO). Eligible employees may also receive an annual bonus based on company performance.

Pay

The salary range for this position is $80,325 to $112,455 annually.