Brand Manager - Cupcake & Robert Mondavi Private Selection

Job Summary

The Brand Manager is responsible for the development and execution of both annual and long-term strategic marketing plans across a portfolio of premium brands, including Cupcake Vineyards and Robert Mondavi Private Selection. The ideal candidate brings a strong foundation in CPG marketing best practices and a proven track record of building premium alcoholic beverage and/or consumer packaged goods brands, with the ability to balance strategic thinking and hands-on execution.

Essential Functions

• This key role within The Wine Group’s marketing department is responsible for developing and executing the strategy and related tactics for multiple wine brands.
• The ideal candidate will have a unique combination of best-in-class skill, competence, and confidence (a) as a brand marketer accountable for brand health and performance (b) as a creative innovator with the ability to manage new product development/commercialization, and (c) as an effective liaison with the Sales team to help promote the brand to distributors and key accounts.

Qualifications

• Bachelor’s Degree (B.A.) with 7+ years’ marketing experience or MBA with 2+ years marketing experience post-MBA.
• Experience with alcohol/beverage or consumer packaged goods preferred.
• Strong grounding in CPG marketing best-practices across the 4 Ps.
• Strong competencies in strategy, commercialization, execution, and project management.
• Leadership experience with demonstrated success in evaluating data to mine consumer insights and present fact-based recommendations to senior management.
• Exposure to P&L management with experience managing a consumer-facing budget.
• Must have ability to multitask, work well under pressure and be able to adhere to strict deadlines.
• Excellent analytical, organizational, and interpersonal skills with attention to detail.
• Provide good verbal and written communications to all levels of management, both internally and externally.
• Demonstrated reliability and punctuality, work effectively in team/crew environment, adherence to all safety regulations and operating procedures.
• Highly proficient in Microsoft Word, Excel, PowerPoint, and Canva.
• Retailer selling experience beneficial.