Brand Manager

Key Responsibilities

• Lead the execution in excellence of the annual communication calendars that embody the long-term strategy making the best use of Heineken budgets and assets
• Lead and ensure seamless integration of ATL, BTL and Experiential initiatives through radical collaboration with Heineken USA and Heineken Global team members
• Collaborate with stakeholders to ensure global campaigns are deployed in meaningful ways for American consumers
• Lead the creation of campaign-tentpoles every year, in collaboration with agencies and Heineken stakeholders
• Develop the brand’s Media Strategy in collaboration with the Media team and the sponsorship and activation strategies with the Partnerships team
• Ensure consistency with positioning and brand visual identity in all campaigns and communication channels
• Develop internal communications to maximize engagement with the brand and optimize execution across the US
• Manage the implementation, tracking and measurement of all A/BTL initiatives, in a structured manner, to drive consumer penetration throughout the US, sourcing market-level insights from the organization and supporting locally relevant business needs
• Collaborate with peers and cross-functional stakeholders – Media, PR, Trade, Commercial, Sponsorship, Legal, CMI – in developing solid strategies and executing seamless plans
• Manage the brands budget, considering reports, alignment with all agencies and internal teams + being the key point of contact for the Finance Team

Basic Qualifications/Requirements

• Minimum 3+ years’ experience managing integrated communication of a global CPG brand
• Bachelor’s Degree Required
• Proven track record in project management, including development and deployment of complex campaign ecosystems through different stakeholders and agency partners
• Strong communication and inter-personal skills
• Experience managing reporting dashboards
• Experience with Nielsen and other syndicated data resources
• Entrepreneurial mindset and strong problem-solving skills
• Proximity to HUSA Office for hybrid work

Compensation & Benefits

• Base Salary Range: $110,000 - $125,000 + Annual Bonus
• Benefits: Medical/Dental/Vision + Matching 401k Plan
• Vacation: 20 Days Paid Vacation & Unlimited Wellness Days
• $200 Monthly Beverage Allowance