Brand Manager

About The Role

The Brand Manager (BM) is responsible for leading the development and execution of category brand strategy across all existing channels to build strong brands and categories. The BM works collaboratively with cross-functional partners to ensure flawless execution at all Representative and Consumer touch points for all base and new products. The BM establishes meaningful relationships and partnerships with multiple teams (HQ GBU, Sales, Learning & Development, etc.). The BM builds, leads, and energizes their respective category teams.

Qualifications

• A Bachelor's degree in Marketing, Business, Communications, or a related field
• 5-7 years of progressive and successful experience in marketing and/or product development
• Proven experience developing and executing integrated marketing and brand strategies that drive sales growth and consumer engagement
• Strong understanding of the beauty retail landscape, including Sephora, Ulta Beauty, Amazon, and specialty retail channels
• Experience managing product launches from concept through commercialization and retail execution
• Experience collaborating with retail partners to develop promotional calendars, merchandising programs, and go-to-market strategies
• Knowledge of retailer marketing programs, assortment planning, and inventory management
• Ability to analyze retail performance metrics, sales trends, and market data to identify growth opportunities
• Ability to translate data into actionable business recommendations
• Proven ability to lead cross-functional teams across marketing, sales, product development, operations, and creative
• Strong communication, presentation, and stakeholder management skills