Brand Manager

About Samyang America

Samyang America stands as the #1 Gen Z brand, boldly shaping the future of food culture with innovative flavors, viral trends, and unforgettable brand experiences. We don’t just create food—we craft moments that spark excitement, inspire connection, and celebrate bold individuality. Our mission is to bring daring, delicious products to the market that resonate deeply with the next generation of food lovers. From iconic spicy noodles to creative new launches, we are driven by passion, creativity, and a commitment to pushing the boundaries of taste and culture. At Samyang America, you’ll join a dynamic team that thrives on innovation, collaboration, and a shared love for bold flavor experiences. We value fresh ideas, energetic spirit, and the courage to lead trends rather than follow them.

Position Summary

The Brand Manager will lead brand management and innovation for the Samyang & MEP brands.

Responsibilities

• Strategic Product Management: Develop and lead an annual strategic plan to deliver against brand objectives; lead brand and market expansion in the better-for-you food space; develop and execute product strategy and roadmap aligned with business goals; own the P&L for assigned product lines, balancing profitability with competitive positioning.
• Innovation and Development: Identify market opportunities and gaps to drive innovation and differentiation in instant meals, sauces, and complementary products; oversee the product development lifecycle with adherence to quality, cost, and timeline objectives; build innovation roadmap and collaborate with HQ, operations, and supply chain teams to deliver innovative and scalable products.
• Consumer and Market Insights: Conduct deep dives into market data, consumer trends, and competitive intelligence to inform product decisions; utilize tools like Nielsen, IRI (Circana), and consumer research to manage the business, provide recommendations, and uncover opportunities; act as the voice of the customer in product development.
• Team and Cross-Functional Leadership: Lead, manage, and develop a brand marketing team (1–2 head count); partner with marketing to develop go-to-market strategies, packaging, and messaging; work closely with sales teams to align product strategies with customer needs and retail requirements; lead cross-functional teams in managing complex projects and ensuring stakeholder deliverables.
• Performance Optimization: Monitor product performance metrics including sales, margin, market share, and customer satisfaction; lead initiatives to optimize underperforming products or expand successful launches; develop and present post-launch evaluations and recommendations to senior leadership.

Requirements

• 5–10 years of combined marketing experience in top-tier CPG companies and/or small/entrepreneurial organizations.
• CPG food & beverage experience highly preferred, especially in better-for-you products; acceptable if candidate has top-CPG non-food firm experience (e.g., P&G, Unilever, Colgate, Clorox).
• New product development, commercialization, and launch experience in retail is mandatory.
• People management experience—must have managed at least one direct report.
• Highly analytical with proficiency analyzing and making recommendations based on consumption (IRI) and shipment data.
• Experience managing integrated marketing campaigns including paid, organic, shopper, and influencer.
• Experience driving demand and expansion for products and partnering with sales in retail (mass, grocery, club, convenience) and DTC.

Pay

The base salary for this position is between $100,000.00 and $130,000.00 per year. Actual compensation will depend on qualifications, experience, and location. This position may also be eligible for additional compensation and benefits, including an annual incentive bonus, medical/dental/vision insurance, life insurance, PTO/FTO, and a 401(k) plan with company match.