Brand Manager

About the Company

Premier Nutrition Company (PNC) is one of the fastest-growing companies in the proactive wellness space, leading the category of protein shakes and powders. We make the brands Premier Protein and Dymatize and are part of BellRing Brands (NYSE: BRBR). Our success stems from a simple, powerful formula: a purpose-driven organization—Changing Lives with Good Energy—where employees are supported with autonomy to develop and grow. We intentionally design a culture where everyone feels they connect and belong, one of our five core values. This approach delivers strong business results and attracts top talent, creating a self-reinforcing cycle we call our regenerative culture.

We were certified as a Great Place to Work™ for the 9th consecutive year in 2025 and currently rank #8 on Fortune Magazine’s Best Workplaces in our category, maintaining a top-12 position for the last 7 years. Our employee benefits include:

• Year-round ½ day Fridays
• In-office massages
• Free lunches & snacks
• Dogs allowed in the office
• Culture of belonging celebrations and engaging in-office events (e.g., bring your kids to work day)
• 6% 401k match after 1 year
• Generous paid family leave regardless of gender
• All positions bonus-eligible
• Company-wide volunteer days and company-matched charitable donations
• No employee handbook or dress code
• Coaching conversations instead of performance reviews
• Walking meetings

We seek individuals who thrive in this environment and will contribute to our culture while helping build this high-growth company.

About the Role

The Brand Manager, Innovation, will drive Premier Protein’s next wave of growth by taking early-stage platforms from concept to commercialization and through launch. This role shapes, builds, and launches innovation that expands the Premier Protein brand into new need states, occasions, and product formats. It is a highly cross-functional, entrepreneurial position focused on commercializing innovation, building scalable brand foundations, leading end-to-end product launches, and creating playbooks for sustained long-term growth.

Work Environment

We operate in a dynamic, hybrid workplace with an expectation that all employees come into the Emeryville, CA office Tuesday through Thursday. In-person collaboration is intentional for innovation, impromptu discussions, decision-making, leadership role-modeling, and culture building. Our new 133,000 square-foot headquarters features spacious workspaces, a gym with a rock-climbing wall, a café, free onsite parking, and multiple transportation options.

Responsibilities

• Product & Platform Commercialization (60% of time):
  • Serve as the P&L owner for innovation platforms.
  • Translate platform strategy into commercial-ready product launches across form, format, and channel.
  • Develop annual commercialization plans aligning consumer insights, brand strategy, customer needs, and financial objectives.
  • Partner with Innovation, R&I, Creative Services, Procurement, Ops, Sales Strategy, and Finance to take concepts from idea to launch.
  • Lead go-to-market planning, including packaging development, claims strategy, portfolio architecture, pricing, and customer sell-in.
  • Build and refine commercialization frameworks and repeatable processes as the Emerging Products team scales.
• Marketing & Launch Activation (20% of time):
  • Support integrated launch plans, including messaging hierarchy, creative needs, activation strategy, and in-market test frameworks.
  • Collaborate with IMC, creative, media, and PR partners to shape early brand storytelling for new platforms.
  • Monitor in-market performance and optimize campaigns, messaging, and activation ladders.
• General Management & Leadership (20% of time):
  • Operate as a GM for the platform: connect dots, navigate ambiguity, and drive clarity across teams.
  • Influence cross-functional partners and senior leaders to align, remove barriers, and move quickly.
  • Champion consumer needs, ensuring all innovation and commercialization decisions stay anchored in demand and insights.

Requirements

• Bachelor’s degree required.
• 7+ years of relevant work experience, with 3+ years of Brand Management experience within the Consumer-Packaged Goods (CPG) industry.

Skills and Mindset

• Cross-functional project team experience.
• Ability to influence and lead others.
• General manager mindset and ability to connect dots.
• Highly curious & results-driven behavior.
• Strong project management and organizational skills.
• Self-starter—comfortable “figuring it out.”
• Quantitative strength—very comfortable with numbers and P&L analysis.
• Excellent verbal and written communication skills; strong executive presence.

The 5 capabilities or mindsets most relevant to this role:

• Thrive in ambiguity amid competing priorities.
• Drive and own results.
• Learning & growth mindset.
• Start & end with the consumer.
• Embody a strategic mindset.

Culture Fit

You will thrive here and may do the best work of your life if:

• You want to shape and nurture an amazing work culture.
• You are flexible in your approach to people challenges and abandon past practices if they don’t make sense.
• You are comfortable being natural, casual, open, and playful at work.
• You don’t have a big ego.
• You like to get things done.
• You can balance friendliness, vulnerability, and professionalism in challenging situations.
• You can focus deeply on projects that drive impact.

This may not be your ideal next career move if you prefer:

• A lot of structure, rules, and uniformity.
• Hierarchy, command, and control management.
• Avoiding ambiguity or experimentation.
• Resolving interpersonal challenges over email or instant messaging.
• Managing remotely with minimal in-person interaction.
• Chasing shiny objects rather than strategic priorities.

Pay

The expected pay scale for this role is $150,000 to $165,000, varying based on relevant experience, qualifications, geographic area, and internal equity.