Brand Manager

About the role

The Brand Manager will be working side-by-side with other members of Ocean Spray’s Brand Marketing team to drive growth on Ocean Spray’s flagship North American business. This position, along with the Director and Base Beverage team, is responsible for brand-building and business-building initiatives, ensuring delivery of our annual financial targets to our grower owners.

Responsibilities

• General Brand Management: Responsible for weekly, monthly or quarterly business reporting to Senior Leadership, identifying key growth drivers, as well as areas of opportunity for the beverage business.
• Strategy & Planning: Develop, own and monitor channel-specific forecasts for Beverage products, as part of Ocean Spray’s monthly demand planning process. Lead execution of annual marketing strategies to deliver against the beverage team’s fiscal year earnings target and profitability goals.
• Partner with Director to build Beverage Business Unit annual marketing plans and deliver those plans to Sr. Leadership for endorsement. Lead development of semi-annual Sales materials to Retail Sales team.
• Communication & Messaging: Drive communication strategy, partnering with Brand Elevation to develop optimal creative messaging, media plan and shopper marketing programs for key drive windows and products.
• Innovation: Lead and champion margin optimization and “design to value” projects for Beverage business to drive top-line and bottom-line growth across Beverage P&L.
• Teaming & Leadership: Lead and inspire team of cross-functional peers, across Sales, Insights, Supply, Operations, Packaging, Finance, on key projects to enable growth for the Beverage business.

Requirements

A strong analytic skills, ability to sift through large amounts of data to uncover true drivers behind the “why” and tell the story in a succinct way. Superior presentation skills, both in ability to develop compelling stories and to effectively deliver those stories to audiences at all levels within the organization. Strong interpersonal and communication skills, with a proven ability to influence without authority. Candidate should be a self-starter who has demonstrated personal and thought leadership capabilities in prior responsibilities.

Qualifications

• Bachelor's or University Degree (Required)
• Master's Degree (Preferred)

Skills

Strong analytic skills, superior presentation skills, strong interpersonal and communication skills, self-starter with personal and thought leadership capabilities.

Benefits

Complete insurance package on Day-1 that includes a plethora of health and wellness programs, Health, Dental, and Vision insurance, Health savings account, Flexible spending account, Life and accident insurance, Employee assistance program, Telehealth services, 1:1 health coaching, Supportive benefits for all the stages of your life, 401(k) with up to 6% Company matching; additional potential discretionary match at year-end, Short-Term Incentive/Performance bonuses, Flexible scheduling options, Vacation pay, up to three weeks of time (pro-rated for your first year of employment), Holiday pay for 12 holidays, Career development and growth opportunities, Tuition/Education assistance programs, Access to LinkedIn Learning, Scholarship programs for children of employees, Parental leave, Bright Horizons Family Solutions – Back-up care, tutoring, etc., Adoption assistance, Bereavement leave, Up to $300 fitness reimbursement, Up to $300 massage reimbursement, Employee appreciation events, Employee discounts, Charitable giving