Brand Manager

Key Responsibilities

• Lead the end-to-end development of private brand products and projects, including product ideation, packaging, branding, and positioning.
• Conduct market research, competitive analysis, and consumer insights to identify opportunities for differentiation and growth.
• Collaborate with suppliers, merchandizing, operation and procurement teams to ensure quality, pricing, and sourcing strategies align with company goals.
• Develop and execute marketing and promotional strategies to drive awareness and sales of private brand products.
• Monitor and analyze product performance metrics, making data-driven recommendations for optimization.
• Identify and lead strategic corporate initiatives aimed at expanding GMI Corp.’s market presence and business growth.
• Work cross-functionally with operations, finance, procurement, and marketing teams to implement new business strategies.
• Oversee the launch and execution of new business opportunities, ensuring alignment with corporate objectives.
• Develop and manage budgets, timelines, and performance KPIs for corporate projects.
• Stay ahead of industry trends and emerging opportunities to drive long-term innovation.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field.
• 2+ years of experience in brand management, marketing, or business development (experience in retail, CPG, or the food industry preferred).
• Strong knowledge of private label branding, product development, and go-to-market strategies.
• Expertise in digital marketing, social media.
• Excellent project management skills with the ability to handle multiple initiatives simultaneously.
• Strategic mindset with a passion for innovation and business growth.
• Strong analytical skills, with experience in interpreting market data and financial reports.
• Proven leadership in cross-functional team collaboration.