Brand Manager

About Us

Legora is redefining how legal work gets done. Not built for lawyers, built with them. We work alongside the world’s best legal teams, who expect excellence, precision, and speed, and we hold ourselves to the same bar. Our AI-native workspace lets legal professionals move faster, think more clearly, and operate with sharper precision. By analysing thousands of documents in minutes and powering end-to-end workflows, we cut through complexity, teams can focus on what matters: judgment, strategy, and outcomes.

1,000+ customers across 50+ countries trust us, including Cleary Gottlieb, Goodwin, Linklaters, White & Case, Dentons, and Barclays. We’ve scaled to $100M+ in ARR, with teams across Europe, North America and APAC, and continue to expand through acquisitions including Qura, Walter AI and Graceview. We partner with world-class performers: including Aaron Judge and the New York Yankees, Ludvig Åberg (and his caddie), and campaigns featuring Jude Law.

The Role

We're looking for a Brand Manager to be Legora's brand presence on the ground in the US, with a strong focus on US and APAC. This is a crucial hire for winning the US market. You'll report to the Senior Brand Director in Stockholm and act as an extension of the global Brand function in the region, making sure our brand shows up consistently and powerfully wherever it meets people in person. You are the ultimate owner of Legora's brand in these markets. We expect full brand ownership: every touchpoint in the US and APAC should reflect the standard and consistency this brand deserves.

Responsibilities

• Brand ownership: Act as the ultimate owner of how Legora's brand shows up across the US and APAC, accountable for consistency and quality across every touchpoint in the regions.
• Brand strategy: Zoom out beyond day-to-day execution to help shape what the brand needs in the US and APAC, spotting opportunities and gaps, and feeding that thinking back into global strategy.
• Regional campaign & media planning: Work closely with the Media Buyer, Senior Director Brand and Marketing Directors to shape strong campaign and media plans for US and APAC.
• Global-regional alignment: Act as the link between global Brand and the regional Marketing team, ensuring global strategy lands with relevance in-market.
• Local brand team collaboration: Work closely with the local team of Brand Design and Copy, briefing and guiding them to bring brand and campaign work to life in-region.
• Brand Experience: Act as brand support to local teams, overseeing how Legora's brand is experienced in physical spaces, events, merch and gifting, ensuring every touchpoint feels considered and on-brand, and stepping in with guidance where needed.
• AI-enabled workflows: Use AI tools to work faster and smarter across research, planning and day-to-day execution.

What We Are Looking For

• Taste and care deeply about craft, noticing the details that make a brand experience feel considered rather than generic.
• Able to zoom out and think strategically, connecting the dots between regional reality and global brand direction.
• Experience overseeing brand presence in physical spaces, from events to merch and gifting.
• Comfortable being the regional extension of a global function, able to represent global brand thinking while adapting to local context.
• Collaborative and effective working across Brand, Marketing and regional stakeholders across time zones, including briefing and guiding local Brand Designers and Copywriters and agencies.
• Strong communication skills, comfortable representing global brand direction to regional stakeholders and vice versa.

Experience And Background

• Experience. 5+ years in brand or marketing roles, within a high-growth environment, tech or a strong consumer brand where craft and taste are key drivers.
• Regional experience. Experience working with or within US and/or APAC markets.
• Creative instinct. A track record of thinking outside the box, bringing fresh, unconventional ideas to how a brand shows up rather than defaulting to category norms.
• Cross-functional collaboration. Proven experience working closely with media, marketing and global brand teams to align on strategy and execution.
• Communication. Strong written and verbal communication skills; comfortable representing global brand direction to regional stakeholders and vice versa.

Compensation Range

$178K - $230K