Brand Manager

Key Responsibilities

• Help develop and execute seasonal, product, and brand campaigns across retail, digital, social, email, and experiential channels.
• Translate business objectives into compelling consumer-facing marketing initiatives.
• Collaborate with the Director of Marketing and Creative Lead to build campaign concepts, messaging frameworks, and content strategies.
• Ensure all marketing efforts maintain a consistent COAST brand voice and visual identity.

Content & Storytelling

• Own day-to-day social media strategy and execution across all platforms.
• Develop content calendars that align with product launches, cultural moments, retail activations, and brand initiatives.
• Identify and tell authentic stories that connect consumers with the COAST brand, products, mission, and community impact.
• Partner with creative, influencers, photographers, and content creators to generate engaging content.

Digital & Consumer Marketing

• Manage consumer email marketing strategy, campaign execution, and performance optimization.
• Oversee website content updates and collaborate with agency partners on site enhancements and landing pages.
• Support customer acquisition initiatives including email capture programs, giveaways, and promotional campaigns.
• Monitor key digital performance metrics and provide recommendations for optimization.

Influencer & Community Marketing

• Develop and manage influencer partnerships that align with COAST's brand positioning.
• Coordinate product seeding, campaign briefs, content approvals, and performance reporting.
• Support community initiatives, environmental programs, and brand partnerships that strengthen COAST's connection with consumers.

Project Management & Execution

• Serve as the marketing team's primary campaign project manager.
• Build and maintain timelines, deliverables, and cross-functional communication for all major marketing initiatives.
• Cooky with sales, operations, creative, and external partners to ensure projects are delivered on time and on budget.
• Manage marketing calendars and campaign launch schedules.

Performance & Insights

• Track and report on campaign performance across email, social, web, and acquisition channels.
• Analyze consumer behavior and engagement trends to improve future marketing efforts.
• Identify opportunities to strengthen brand awareness, community engagement, and customer acquisition.

Qualifications

• Bachelor's degree in Marketing, Advertising, Communications, Public Relations, or related field.
• 4-7 years of experience in brand marketing, digital marketing, campaign management, or related roles.
• Experience participating in the development and execution of integrated marketing campaigns.
• Strong project management and organizational skills with the ability to manage multiple priorities simultaneously.
• Excellent written communication and storytelling abilities.
• Experience managing social media platforms and content calendars.
• Proficiency with email marketing platforms, project management software, and marketing analytics tools.

PREFERRED EXPERIENCE

• Experience in CPG, wellness, lifestyle, beverage, cannabis, or emerging consumer brands.
• Experience working with influencers and content creators.
• Knowledge of retail marketing and experiential activations.
• Familiarity with website content management systems and digital acquisition strategies.