Brand Manager

Responsibilities

• Brand Strategy
• Brand position development and stewardship
• Brand visual identity development and stewardship
• Brand awareness tracking
• Brand Ambassador strategy and relationship management
• Business Management
• Global brand performance analysis and KPI reporting
• Participate in annual global brand strategic planning and budget process
• Budget management
• Trademark management, including trademark registration for new products and ongoing trademark renewals
• Product Strategy & Management
• Develop 3-year product roadmap: collaborate with Innovation team to plan introduction of new innovation products, plan timing of label design / packaging updates, new size introductions, packets, ingredient updates, display development, bonus sizes
• SKU management / rationalization
• Global pricing strategy
• NPD Program Management
• Non-Innovation NPD
• Drive new product through the development process, ensuring all key milestones are achieved
• Monthly tracking and reporting of NPD sales performance
• Manage free goods
• Manage sample program
• Determine which products will have samples created and quantities
• Own the sample process, seeing it through from planning/forecasting to production completion
• Own approval of sample usage and responsible for tracking sample inventory
• Brand Marketing
• Sponsorships and Donations
• Determine what sponsorship and donation opportunities the brand will participate in
• Manage budget
• Manage sponsorship and donation partner relationships
• Communicate sponsorship and donation activity via content calendar and drive comms opportunities with channel owners
• Retail / OTC Marketing
• Develop and project manage execution of global retail marketing programs
• Line review pitch deck development and presentation and drive mockup creation
• Global retailer events: investment strategy, footprint strategy
• Regular in-store visits to understand brand and product sets
• Drive development of OTC marketing materials to ensure brand alignment
• Trade publication advertising

Qualifications

• 5-10 years Marketing experience
• Bachelor’s degree in marketing, Business Administration, or related field
• Former CPG experience preferred
• Beauty/ Multicultural experience preferred
• Able to work in an ambiguous and dynamic work environment
• Able to roll up their sleeves and get the job done while processes are not clear or being revamped
• Excellent communication, analytical and project management skills
• Proficiency in PowerPoint/ Office Suite
• Ability to build relationships and influence senior levels in the organization across regions and functions
• Drive for results, able to influence and accomplish tasks through formal and informal channels