Brand Manager

Responsibilities

• Develop pet parent and veterinarian targeted Growth Strategies by sub-brand, species, product form, and/or condition
• Drive Product Superiority by identifying, substantiating and activating differentiated claims in integrated marketing communications
• Identify issues / opportunities and propose action plans to achieve the objectives of the brand
• Develop & utilize strong consumer & shopper insights of the category, market and segments
• Define Global Pricing & Portfolio Strategies and Competitive Benchmarking
• Gain Senior Mgt alignment to brand strategies and go-to-market plans
• Develop omni-channel marketing, communication and media strategies using insights & analytics to drive share growth
• Lead Strategic Brand Campaigns overseeing the development and global rollout of equity campaigns
• Analyze data (sales, competitive, category) and identify key insights that can be turned into measurable marketing plans
• Lead global Portfolio Optimization efforts to align with regional needs
• Manage brand A&P budgets
• Lead & deploy commercial projects ensuring business continuity
• Ongoing monitoring and analysis on brand sales, volume, market share, competitive insights.
• Support Long Lead Planning, Budget Review, and Mid-Year Review
• Active collaboration with numerous functions including Insights, Innovation, Digital, Data & Analytics, Professional Veterinary Affairs, Customer Development, Supply Chain, Legal/Regulatory, S&T, and Corporate Communications
• Manage large cross-functional teams to lead commercialization efforts

Qualifications

• Bachelor's Degree
• 5+ years of experience in CPG marketing, retail marketing experience or agency experience
• Brand marketing knowledge

Preferred Qualifications

• MBA
• At least 2 years of marketing experience in Animal Healthcare or Human Healthcare
• Digital/eComm marketing knowledge (paid search, digital display, social, etc)
• Knowledge of Retail Environment strategy
• Ability to prioritize multiple tasks simultaneously
• Critical thinking & problem solving
• Strong analytical skills and ability to uncover measurable insights in large datasets
• Effective communicator
• Ability to achieve operational results
• Influence independently, negotiate effectively and build relationships with cross functional team members

Compensation and Benefits

Salary Range $124,000.00 - $155,000.00 USD
Pay is determined based on experience, qualifications, and location. Salaried employees may also be eligible for discretionary bonuses, profit-sharing, and long-term incentives for Executive-level roles.
Benefits: Salaried employees enjoy a comprehensive benefits package, including medical, dental, vision, basic life insurance, paid parental leave, disability coverage, and participation in the 401(k) retirement plan with company matching contributions subject to eligibility requirements. Additional benefits include a minimum of 15 vacation/PTO days (hourly employees receive a minimum of 120 hours) and 13 paid holidays (vacation days are prorated based on the employee's hire date within the calendar year). Paid sick leave is adjusted based on role and location in accordance with local laws. Detailed information regarding paid sick leave entitlements will be provided to employees upon hiring and may be subject to adjustments based on changes in legislation or company policies.

Our Commitment to Inclusion

Our journey begins with our people—developing strong talent with diverse backgrounds and perspectives to best serve our consumers around the world and fostering an inclusive environment where everyone feels a true sense of belonging. We are dedicated to ensuring that each individual can be their authentic self, is treated with respect, and is empowered by leadership to contribute meaningfully to our business.

Equal Opportunity Employer

Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.