Brand Manager
Pay
$81,000–$95,000 per year (based on experience), plus commissions.
Schedule
Full-time, Monday–Friday.
About the role
High Country Beverage is a fast-paced company that's always looking for ways to improve customer and employee satisfaction. Our employees take pride in being the #1 beverage distributor in the country, with top selling brands like Coors Light, New Belgium, Samuel Adams, Guinness, and Corona. Now, we're excited to expand our leadership into the non-alcoholic beverage market with dynamic brands like Yerba Madre, Ghost, and C4, continuing our commitment to excellence and innovation! We've also built a growing ready-to-drink (RTD) portfolio featuring brands like Sun Cruiser, Carbliss, Surfside, SpikedAde, Vodkade, Super Lyte, and Good Boy.
At High Country Beverage, we're more than just a beer distributor—we're a passionate team of beverage enthusiasts dedicated to driving the success of top brands and delivering exceptional service to our customers and sales teams. As a Brand Manager, you'll play a key role in shaping brand strategy, executing marketing initiatives, and supporting sales growth. We offer a competitive pay and benefits package, along with opportunities for professional growth and career advancement.
Position purpose
This position serves as the primary point of contact and advocate for assigned suppliers and High Country Beverage. Reporting to the Marketing Manager, the Brand Manager is responsible for building and executing the annual business plan, achieving sales and distribution goals, and driving retail activation across both High Country Beverage sales divisions for their assigned brands. The Brand Manager is accountable for the P&L performance of assigned suppliers assuring sales volume, distribution, revenue, quality and profit goals are met.
Each year, the Brand Manager builds the business plan for their suppliers: setting volume and distribution goals, negotiating supplier investment, and allocating marketing and POS budgets. They then track results against plan throughout the year and adjust as needed to maximize brand performance and achieve shared business objectives.
Responsibilities
- Provide weekly training to High Country Beverage sales staff on brand attributes and effective selling techniques.
- Develop and communicate brand-specific sales initiatives and incentive programs.
- Integrate supplier marketing programs into High Country Beverage's sales strategies.
- Monitor key financial and sales metrics.
- Support the sales team in achieving their performance targets.