Brand Manager

About the role

You will help accelerate the growth of the #1 market share leader in heartburn relief, shaping what’s next for one of Haleon’s most iconic brands. You’ll lead a high-performing team and play a pivotal role in driving innovation, cultural relevance, and breakthrough consumer engagement—unlocking new ways for TUMS to win with today’s consumers. This role is built for a modern and experienced brand builder—someone who moves fast, challenges conventions, and turns insight into action to fuel growth.

Responsibilities

• Drive Growth Strategy
  • Serve as a key voice for TUMS in innovation development, ensuring all initiatives are rooted in consumer insight and aligned to brand strategy
  • Partner with the Brand Director on commercial planning and long-term growth strategy
  • Identify and unlock incremental growth opportunities across retail, eCommerce, and new distribution
  • Lead performance tracking discipline, translating POS and panel data into clear actions and impact
• Lead Breakthrough Execution
  • Own delivery of 360° marketing plans for priority innovation launches, driving strong in-market performance with agility
  • Lead claims development and in-market superiority, partnering closely with Innovation, Medical/Legal/Regulatory, and base business teams
  • Champion social-first and creator-led work that drives relevance, talkability, and brand momentum
  • Partner with agencies to deliver bold, platform-native creative that breaks through
• Enable Media & Performance Excellence
  • Partner with Media to optimize ROI, reach, and channel mix, meeting consumers where they are
  • Use data and insights to continuously test, learn, and accelerate performance
• Lead & Develop Talent
  • Manage and develop a team of Associate Brand Managers, fostering a high-performing, growth-oriented culture

Requirements

• A growth-oriented brand builder energized by creating what’s next
• Fluent in modern marketing, including social, culture, and digital ecosystems
• Comfortable navigating ambiguity with a bias for action and speed
• Insight-driven, with strong instincts grounded in data and consumer understanding
• A collaborative leader who can influence and align cross-functional teams

Qualifications

• 5+ years of brand marketing experience (experience in innovation, digital, or social strongly preferred)
• Proven ability to launch or scale new products, platforms, or ideas
• Strong project management and cross-functional leadership skills
• Experience managing agency partners and external vendors
• Solid business acumen, including financial ownership and performance management

Why this role

This is an opportunity to have real, visible impact—shaping the future of TUMS and accelerating growth for a category leader. You’ll help drive relevance, unlock new demand spaces, and build a brand that shows up powerfully in culture and in consumers’ lives.

Pay

The salary range for this role is $142,282 - $195,635 USD annually plus bonus.

Schedule

This position is based in Warren, NJ, and follows a hybrid model, requiring an in-office presence of 3 days per week.